Media Outlet NikVesti Date of first publication 25/07/2023 Date of Latest Change 24/07/2023

13. Professionalism for Affiliations

13.1. Sponsored Content Policies

Professional journalism principles shall have clear and distinct editorial practices in distinguishing advertising and sponsored content, commercial or commissioned, from editorial content independently produced by the Media Outlet.

Do your Editorial Guidelines have specific policies for distinguishing commercial or sponsored content?

Yes

If you want to publish additional information, please provide it here.

Guidelines state, "All advertising materials posted on the NikVesti website must be labeled. Such publications contain the label 'Press release', 'Advertising', 'Promoted', 'Political advertising'. The authorship of the material may indicate that it was prepared by the press service of the department/institution/company."

13.2. Sponsored Content Indicators

In Media Outlets, sponsored content shall be clearly identified with the words content 'sponsored by’, ‘paid by’ or other explicit and easy to understand terms. Particular care should be taken in distinguishing so called ‘native’ content (where the item is sponsored but is published or broadcast next to ordinary editorial content) from its surrounding material.

Do you publish any sponsored content?

Yes

Do your Editorial Guidelines require all sponsored content to be clearly labelled or otherwise made clear?

Yes

If you want to publish additional information, please provide it here.

Guidelines state, "All advertising materials posted on the NikVesti website must be labeled. Such publications contain the label 'Press release', 'Advertising', 'Promoted', 'Political advertising'. The authorship of the material may indicate that it was prepared by the press service of the department/institution/company."

Do your Editorial Guidelines require sponsored content to be labelled and made clearly distinguishable from your own content?

Yes

If you want to publish additional information, please provide it here.

Guidelines state, "All advertising materials posted on the NikVesti website must be labeled. Such publications contain the label 'Press release', 'Advertising', 'Promoted', 'Political advertising'. The authorship of the material may indicate that it was prepared by the press service of the department/institution/company."

13.3. Separation of News and Opinion

Editorial Guidelines shall ensure that there is a clear distinction between news content and opinion and between news content and other content provided by an external non-journalistic body by requiring labelling or an equivalent mechanism.

Do your Editorial Guidelines require a clear distinction to be made between news content and opinion content?

Yes

If you want to publish additional information, please provide it here.

Guidelines state, "Clear separation of facts and opinions is a fundamental principle of our work."

Do your Editorial Guidelines require a clear distinction to be made between news content and commercial content?

Yes

If you want to publish additional information, please provide it here.

Guidelines state, "All advertising materials posted on the NikVesti website must be labeled. Such publications contain the label 'Press release', 'Advertising', 'Promoted', 'Political advertising'. The authorship of the material may indicate that it was prepared by the press service of the department/institution/company."

Do you in editorial practice or in Editorial Guidelines require a clear distinction to be made between news content and content supplied by an external non-journalistic body?

Yes

If you want to publish additional information, please provide it here.

Guidelines specifically mention that content such as press releases and political advertising will be clearly labelled as such. (As quoted earlier in questionnaire.)
Back to Transparency Report main page