Media Outlet Ґвара Медіа Date of first publication 11/04/2024 Date of Latest Change 25/11/2025

11. Responsibility for Content Provided by the General Public

11.1. User Generated Content/Eyewitness News

A Media Outlet shall ensure that the same principles of checking for accuracy, legal, and ethical compliance are applied to journalistic content sourced from the general public (UGC or Eyewitness News content) as with all content it publishes.

Does your Media Outlet publish any content that comes not from staff or freelancers but from external sources such as readers/viewers?

Yes

Does your Media Outlet have set structures to ensure the checking of externally sourced material undergoes the same principles as that created entirely by its own journalists?

Yes

11.2. Editorial Guidelines for UGC/Eyewitness News

There should be specific categories within the Media Outlet’s Editorial Guidelines for dealing with User Generated Content (UGC) or Eyewitness News and these should be publicly accessible. In relation to this type of content the guidelines shall indicate the verification process to be used, how the content should be published with any labelling required and include guidance on dealing with the content providers in a responsible manner.

Do your Editorial Guidelines also include provisions for externally-submitted material?

Yes

If you want to publish additional information, please provide it here.

4. Articles are not removed

None of our materials is removed after publication. This means that we are fully responsible for the text or visual material that we have posted on the Gvara Media portal.

In the event of claims to the content of the material from representatives of government agencies, individuals or legal entities, the Gvara Media editorial office only makes corrections to the material in accordance with the corrections policy, or in the event of a legitimate, legally supported request to remove the material, an honest and frank explanation of why we were forced to remove the publication appears in the place where it was posted.

4.1. How exactly do we notify the reader about this? At the end of the material or directly in the paragraph where corrections are required, we put the UPD or Updated mark and indicate the time and date of the correction. Then you see an explanation of what was replaced and why.

5. Advertising labelling, advertising and editorial independence

In advertising sales, Gvara is guided by the norms of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship in the media.

Gvara does not publish unlabeled advertising. This means that any publication paid for by a third-party legal entity or individual contains a special designation.

Our advertising formats are placed in the media kit.

Gvara uses several types of advertising labels:

advertising, promo;
Reposts of advertising materials on Gvara pages in social networks and newsletters are labelled in exactly the same way as in publications on the site.
Partnership (ethical cooperation between the sponsor and the editorial staff, if they have common values).
The list of advertising labels may be updated in accordance with media market trends and innovations in the field of native advertising. Publication under the rights of advertising means that the content is provided by the advertiser or produced by the editorial staff, but is agreed with the advertiser.

The advertiser is responsible for the content of advertising materials. This is useful content, and such materials are not journalism.

The Gwara editorial staff may refuse to publish material even with an advertising label if it contains accusations against an individual or legal entity, the authenticity of which the editorial staff cannot verify.

The editorial staff reserves the right to refuse to publish advertising materials if they contradict the values ​​and mission of Gwara or the editorial strategy. The commercial department respects editorial independence and does not interfere in editorial policy.

We work to ensure that Gwara journalists do not write advertising texts. If this is not possible (for example, in cases of special projects with native advertising, the creation of which requires specialized competencies), before starting work on the project, the journalist must explain the principles of editorial policy to commercial partners.

We do not work with the following requests:

alcohol;
tobacco;
gambling;
microfinance organizations;
a conflict topic or unproven product effectiveness;
lies;
Companies from Russia and projects with Russian roots;
organizations and individuals whose reputation our editorial team has doubts about;
information that does not pass fact-checking;
Advertising of political parties.
6. Direct speech

In the “Direct speech” section, participants in social, cultural projects and non-profit initiatives can publish a story about their activities by submitting an application to our editorial team.

This is something like a column, but it is written by the authors of the initiative themselves, and our editorial team helps with this: it does a fact check, asks additional questions to reveal the project and interest readers in it. At the end of each direct speech, we add a note that this is not editorial material and the author is responsible for its content.

You can place your unique material on our website for free for non-profit initiatives - this is our contribution to the development of social projects. To do this, write to editor@gwaramedia.com. The editorial team has restrictions on the ability to publish such columns.

Commercial projects and brands can cooperate with us as advertisers in the “Direct Speech” section.

The editorial team may deny access or free access to “Direct Speech” without explaining the reasons. All published materials are stored forever.

7. Columns

Columns are a tool for city leaders, activists, opinion leaders and people with a position. With it, you can share your opinion with readers. The editorial team can independently invite you to write a column. You can suggest a topic for the column by writing to editor@gwaramedia.com.

In the column, you are allowed to: share personal experience, achievements, and ideas. It is not allowed to: directly advertise brands and companies.

The editorial team may deny access to Columns without explaining the reasons. All published materials are stored forever.

8. Fact-checking

Fact-checking at Gwara Media is an element of respect for the reader and a way to protect the publication from accusations of falsehood. We ensure that each statement of the author, or the statement of our speaker, has a clear and understandable evidentiary basis.

See our methodology and learn how fact-checkers work.

Are there Editorial Guidelines dealing with UGC/eyewitness news content?

Yes

If you want to publish additional information, please provide it here.

4. Articles are not removed

None of our materials is removed after publication. This means that we are fully responsible for the text or visual material that we have posted on the Gvara Media portal.

In the event of claims to the content of the material from representatives of government agencies, individuals or legal entities, the Gvara Media editorial office only makes corrections to the material in accordance with the corrections policy, or in the event of a legitimate, legally supported request to remove the material, an honest and frank explanation of why we were forced to remove the publication appears in the place where it was posted.

4.1. How exactly do we notify the reader about this? At the end of the material or directly in the paragraph where corrections are required, we put the UPD or Updated mark and indicate the time and date of the correction. Then you see an explanation of what was replaced and why.

5. Advertising labelling, advertising and editorial independence

In advertising sales, Gvara is guided by the norms of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship in the media.

Gvara does not publish unlabeled advertising. This means that any publication paid for by a third-party legal entity or individual contains a special designation.

Our advertising formats are placed in the media kit.

Gvara uses several types of advertising labels:

advertising, promo;
Reposts of advertising materials on Gvara pages in social networks and newsletters are labelled in exactly the same way as in publications on the site.
Partnership (ethical cooperation between the sponsor and the editorial staff, if they have common values).
The list of advertising labels may be updated in accordance with media market trends and innovations in the field of native advertising. Publication under the rights of advertising means that the content is provided by the advertiser or produced by the editorial staff, but is agreed with the advertiser.

The advertiser is responsible for the content of advertising materials. This is useful content, and such materials are not journalism.

The Gwara editorial staff may refuse to publish material even with an advertising label if it contains accusations against an individual or legal entity, the authenticity of which the editorial staff cannot verify.

The editorial staff reserves the right to refuse to publish advertising materials if they contradict the values ​​and mission of Gwara or the editorial strategy. The commercial department respects editorial independence and does not interfere in editorial policy.

We work to ensure that Gwara journalists do not write advertising texts. If this is not possible (for example, in cases of special projects with native advertising, the creation of which requires specialized competencies), before starting work on the project, the journalist must explain the principles of editorial policy to commercial partners.

We do not work with the following requests:

alcohol;
tobacco;
gambling;
microfinance organizations;
a conflict topic or unproven product effectiveness;
lies;
Companies from Russia and projects with Russian roots;
organizations and individuals whose reputation our editorial team has doubts about;
information that does not pass fact-checking;
Advertising of political parties.
6. Direct speech

In the “Direct speech” section, participants in social, cultural projects and non-profit initiatives can publish a story about their activities by submitting an application to our editorial team.

This is something like a column, but it is written by the authors of the initiative themselves, and our editorial team helps with this: it does a fact check, asks additional questions to reveal the project and interest readers in it. At the end of each direct speech, we add a note that this is not editorial material and the author is responsible for its content.

You can place your unique material on our website for free for non-profit initiatives - this is our contribution to the development of social projects. To do this, write to editor@gwaramedia.com. The editorial team has restrictions on the ability to publish such columns.

Commercial projects and brands can cooperate with us as advertisers in the “Direct Speech” section.

The editorial team may deny access or free access to “Direct Speech” without explaining the reasons. All published materials are stored forever.

7. Columns

Columns are a tool for city leaders, activists, opinion leaders and people with a position. With it, you can share your opinion with readers. The editorial team can independently invite you to write a column. You can suggest a topic for the column by writing to editor@gwaramedia.com.

In the column, you are allowed to: share personal experience, achievements, and ideas. It is not allowed to: directly advertise brands and companies.

The editorial team may deny access to Columns without explaining the reasons. All published materials are stored forever.

8. Fact-checking

Fact-checking at Gwara Media is an element of respect for the reader and a way to protect the publication from accusations of falsehood. We ensure that each statement of the author, or the statement of our speaker, has a clear and understandable evidentiary basis.

See our methodology and learn how fact-checkers work. https://gwaramedia.com/redakczijna-politika-gvara-media/

Do they include guidance on the appropriate labelling of such content?

Yes

If you want to publish additional information, please provide it here.

4. Articles are not removed

None of our materials is removed after publication. This means that we are fully responsible for the text or visual material that we have posted on the Gvara Media portal.

In the event of claims to the content of the material from representatives of government agencies, individuals or legal entities, the Gvara Media editorial office only makes corrections to the material in accordance with the corrections policy, or in the event of a legitimate, legally supported request to remove the material, an honest and frank explanation of why we were forced to remove the publication appears in the place where it was posted.

4.1. How exactly do we notify the reader about this? At the end of the material or directly in the paragraph where corrections are required, we put the UPD or Updated mark and indicate the time and date of the correction. Then you see an explanation of what was replaced and why.

5. Advertising labelling, advertising and editorial independence

In advertising sales, Gvara is guided by the norms of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship in the media.

Gvara does not publish unlabeled advertising. This means that any publication paid for by a third-party legal entity or individual contains a special designation.

Our advertising formats are placed in the media kit.

Gvara uses several types of advertising labels:

advertising, promo;
Reposts of advertising materials on Gvara pages in social networks and newsletters are labelled in exactly the same way as in publications on the site.
Partnership (ethical cooperation between the sponsor and the editorial staff, if they have common values).
The list of advertising labels may be updated in accordance with media market trends and innovations in the field of native advertising. Publication under the rights of advertising means that the content is provided by the advertiser or produced by the editorial staff, but is agreed with the advertiser.

The advertiser is responsible for the content of advertising materials. This is useful content, and such materials are not journalism.

The Gwara editorial staff may refuse to publish material even with an advertising label if it contains accusations against an individual or legal entity, the authenticity of which the editorial staff cannot verify.

The editorial staff reserves the right to refuse to publish advertising materials if they contradict the values ​​and mission of Gwara or the editorial strategy. The commercial department respects editorial independence and does not interfere in editorial policy.

We work to ensure that Gwara journalists do not write advertising texts. If this is not possible (for example, in cases of special projects with native advertising, the creation of which requires specialized competencies), before starting work on the project, the journalist must explain the principles of editorial policy to commercial partners.

We do not work with the following requests:

alcohol;
tobacco;
gambling;
microfinance organizations;
a conflict topic or unproven product effectiveness;
lies;
Companies from Russia and projects with Russian roots;
organizations and individuals whose reputation our editorial team has doubts about;
information that does not pass fact-checking;
Advertising of political parties.
6. Direct speech

In the “Direct speech” section, participants in social, cultural projects and non-profit initiatives can publish a story about their activities by submitting an application to our editorial team.

This is something like a column, but it is written by the authors of the initiative themselves, and our editorial team helps with this: it does a fact check, asks additional questions to reveal the project and interest readers in it. At the end of each direct speech, we add a note that this is not editorial material and the author is responsible for its content.

You can place your unique material on our website for free for non-profit initiatives - this is our contribution to the development of social projects. To do this, write to editor@gwaramedia.com. The editorial team has restrictions on the ability to publish such columns.

Commercial projects and brands can cooperate with us as advertisers in the “Direct Speech” section.

The editorial team may deny access or free access to “Direct Speech” without explaining the reasons. All published materials are stored forever.

7. Columns

Columns are a tool for city leaders, activists, opinion leaders and people with a position. With it, you can share your opinion with readers. The editorial team can independently invite you to write a column. You can suggest a topic for the column by writing to editor@gwaramedia.com.

In the column, you are allowed to: share personal experience, achievements, and ideas. It is not allowed to: directly advertise brands and companies.

The editorial team may deny access to Columns without explaining the reasons. All published materials are stored forever.

8. Fact-checking

Fact-checking at Gwara Media is an element of respect for the reader and a way to protect the publication from accusations of falsehood. We ensure that each statement of the author, or the statement of our speaker, has a clear and understandable evidentiary basis.

See our methodology and learn how fact-checkers work. https://gwaramedia.com/redakczijna-politika-gvara-media/

Do they include guidance on dealing with the providers of such content in a responsible and ethical manner?

Yes

If you want to publish additional information, please provide it here.

10. Interaction with external stakeholders

10.1 No patronage. We do not cooperate with projects that are carried out “under the patronage” (conceptually or with inscriptions on banners) of an individual who is a civil servant, politician, or plans to become one in the 5-year perspective, even if this person is doing important, at first glance, projects. This is bad manners. We want to live in a developed society, where city administrations do their job and there is an opportunity to implement public and social projects without patronage.

Our investors are our Community, advertisers with whom we interact transparently, non-profit organizations or international foundations that support democracy and sustainable development of media organizations.

If the material is published with the financial assistance of the Community, brands or donors, you will definitely see a mark about it on the site.

10.2 Interaction with city and regional administrations. To implement truly powerful initiatives, we interact with city, regional, and district administrations. Civil servants in such administrations must be professionals hired at taxpayers' expense. We are committed to cooperating with state bodies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.

Gwara Media and its fact-checking department are not funded by political forces or individual politicians, nor do we receive funds from state institutions.

11.3. Opinion Guidelines

In relation to opinion or comment pieces the guidelines should set clear requirements of the ethical principles expected which may include but is not limited to prohibition of comment due to defamation, privacy, hate speech and harassment. The Media Outlet should make clear its policy on the moderation of such content, whether it is pre or post publication, and its policy on take-down, notice and appeal provisions.

Do your Editorial Guidelines also include provision for ensuring comment material is free from defamation?

Yes

If you want to publish additional information, please provide it here.

10. Interaction with external stakeholders

10.1 No patronage. We do not cooperate with projects that are carried out “under the patronage” (conceptually or with inscriptions on banners) of an individual who is a civil servant, politician, or plans to become one in the 5-year perspective, even if this person is doing important, at first glance, projects. This is bad manners. We want to live in a developed society, where city administrations do their job and there is an opportunity to implement public and social projects without patronage.

Our investors are our Community, advertisers with whom we interact transparently, non-profit organizations or international foundations that support democracy and sustainable development of media organizations.

If the material is published with the financial assistance of the Community, brands or donors, you will definitely see a mark about it on the site.

10.2 Interaction with city and regional administrations. To implement truly powerful initiatives, we interact with city, regional, and district administrations. Civil servants in such administrations must be professionals hired at taxpayers' expense. We are committed to cooperating with state bodies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.

Gwara Media and its fact-checking department are not funded by political forces or individual politicians, nor do we receive funds from state institutions.

Do your Editorial Guidelines also include provision for ensuring comment material is free from invasions of privacy?

No

Do your Editorial Guidelines also include provision for ensuring comment material is free from hate speech?

Yes

If you want to publish additional information, please provide it here.

All our publications comply with the standards and norms of the law and do not contain information that promotes violations of human rights and freedoms, honour and dignity, racial intolerance, gender inequality, discrimination on linguistic, cultural, political, religious or other grounds"

Do your Editorial Guidelines also include provision for ensuring comment material is free from harassment?

No

Is it clear to the public whether your Media Outlet’s moderation of such comment is pre- or post-publication?

Yes

Does this policy allow for the removal of offending material?

No