Media Outlet Ґвара Медіа Date of first publication 11/04/2024 Date of Latest Change 25/11/2025

8. Disclosure of Revenue Sources and Data Collection

The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.

8.1. Sources of Revenue

The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.

What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.

2024:
85% different donors funds
3% memberships
4% ads
3% multimedia productioN
2% consulting
3% creative studio
2025
Grants 78%
Corporate donations 10,67%
Community 0,08%
Content 2,55%
Consulting 0,018%
Royalty 7,95%
Advertising 0,56%
Rent Car - 0,11%
Free donation 0,08%

Is the Media Outlet required to make financial disclosures?

No

What is the revenue of the Media Outlet?

Revenue 2022: 4820300 UAH
Revenue 2023: 6761100 UAH
Revenue 2024: 9997700 UAH
Revenue 2025: 13120743.1 UAH

What is the ratio of the categories of revenue sources (as in question no. 46)?

Revenue Expenditures 1:1

Corporate donations 10,67%
Community 0,08%
Content 2,55%
Consulting 0,018%
Royalty 7,95%
Advertising 0,56%
Rent Car - 0,11%
Free donation 0,08%

Is there any reason for safety and security that you have given incomplete data in this section?

No

8.2. Data collection disclosure

Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.

Does your Media Outlet process any personal information from online visitors on its own or with third parties?

Yes

What information is processed?

We may collect, store and use the following types of your personal data:
Computer information, including IP address, geographic location, browser type and version, and operating system;
information about your visit to and use of this Site, including referral source, length of visit, page views, and navigation paths on the Site;
information that you provide when you register for an account on our Site;
information that you provide when you use services on our Site;
information related to services ordered on the Site or transactions made through our Site, including your name, address, telephone number, email address, and credit card information;
any other personal information that you provide

What is the purpose for gathering that information?

We may use your personal information for the following purposes:

- To generate statistical data.
- To manage our website and business operations.
- To personalise the experience on our website.
- To enable access and use of the services available on our website.
- To send statements, invoices, payment reminders, and to collect payments from you.
- To send our email newsletter, if you have subscribed to it.
- To maintain the security of our website and prevent fraud.

By what methods is the information processed?

We utilize accounting reports along with the Finmap financial monitoring system to track income received as contributions from readers, which are deposited into various banks, and payments made to individual entrepreneurs.