Media Outlet Ґвара Медіа Date of first publication 11/04/2024 Date of Latest Change 25/11/2025
9. Accountability for Journalism Principles
9.1. Editorial Guidelines
A Media Outlet shall produce a set of Editorial Guidelines or adhere to an external set of guidelines (for example the Model Editorial Guidelines provided as a reference document to this Standard), to which its journalistic operations comply. They should govern meaningful principles of journalistic content, dissemination and conduct. These guidelines, and the identity of the person or group of persons with ultimate responsibility for them within its organisation, shall be made available to the public in a readily accessible and understandable form. Best practice is to have these guidelines available publicly rather than on request.
Does your Media Outlet have a set of guidelines, or adhere to an external set of guidelines, for journalistic content, distribution and conduct to which its journalistic operations comply?
YesAre they made available to the public in a readily accessible form?
YesWhat is the URL?
https://gwaramedia.com/redakczijna-politika-gvara-media/
Is there a person or a group of persons responsible for these guidelines clearly identified?
YesIs that identification visible on the page with the guidelines?
NoWhy not?
Responsible for all editorial activities is the editor-in-chief, Serhii Prokopenko
9.2. Purpose of Guidelines
A Media Outlet shall ensure that these Editorial Guidelines set clear expectations of the behaviour it requires from its own staff, its contractors and from all other contributors to its editorial content. It should also set out the structure of responsibility within the organisation, making sure it is clear who is accountable for each stage of the process that leads to publication.
Do the guidelines referred to in the section on Editorial Guidelines set clear expectations for the behaviour for all the contributors, including editorial staff (journalists, editors) and all other contributors?
YesIf you want to publish additional information, please provide it here.
Here is the accurate and natural English translation of the provided text:
Removal of Materials After Publication
None of our materials are removed after publication. This means we take full responsibility for any text or visual content published on the Gwara Media portal.
If claims arise regarding the content from representatives of government authorities, individuals, or legal entities, the Gwara Media editorial team will only make corrections to the material in accordance with our correction policy. In the rare case of a legally justified and formally supported demand to remove content, an honest and transparent explanation will appear in the exact place where the material was originally published, clearly stating why we were forced to take it down.
4.1. How do we inform readers about corrections?
At the end of the article or directly in the paragraph requiring changes, we add a marker UPD or Updated, along with the exact time and date of the correction. This is immediately followed by an explanation of what was changed and why.
5. Advertising, Advertising Labeling, and Editorial Independence
In selling advertising, Gwara follows the provisions of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship activities in media.
Gwara does not publish unmarked advertising. This means that any publication paid for by a third-party legal or natural person carries a special designation.
Our advertising formats are listed in the media kit.
We use several types of advertising labels:
“advertising”, “promo”;
reposts of advertising materials on Gwara’s social media pages and newsletters are labeled in exactly the same way as on the website;
“partner content” (ethical cooperation between a sponsor and the editorial team when they share common values).
The list of advertising labels may be updated in line with media market trends and innovations in native advertising.
Content published “on advertising terms” means the material was either provided by the advertiser or created by the editorial team but approved by the advertiser.
The advertiser bears full responsibility for the content of advertising materials. Such materials are considered useful content and are not journalism.
The Gwara editorial team may refuse to publish material even with an advertising label if it contains accusations against an individual or legal entity whose accuracy the editorial team cannot verify.
The editorial team reserves the right to refuse advertising materials that contradict Gwara’s values, mission, or editorial strategy. The commercial department respects editorial independence and does not interfere with editorial policy.
We are working to ensure Gwara journalists do not write advertising texts. If this is unavoidable (e.g., in special projects involving native advertising that require specific expertise), the journalist must explain the principles of our editorial policy to commercial partners before starting work.
We do not work with the following:
alcohol;
tobacco;
gambling;
microfinance organizations;
controversial topics or products with unproven effectiveness;
falsehoods/lies;
companies from Russia or projects with Russian origins;
organizations or individuals whose reputation raises concerns for our editorial team;
information that fails fact-checking;
political party advertising.
6. Direct Speech / Guest Contributions
In the “Direct Speech” section, participants of social, cultural, and non-profit initiatives can publish stories about their activities by submitting an application to our editorial team.
This format is similar to an opinion column, but it is written by the initiative’s authors themselves. Our editorial team assists by conducting fact-checking, asking additional questions to better present the project, and making it engaging for readers. At the end of each “Direct Speech” piece, we add a note stating that this is not an editorial material and that the author bears responsibility for its content.
Non-profit initiatives can publish unique content on our website for free — this is our contribution to supporting social projects. To do so, write to editor@gwaramedia.com. The editorial team has limited capacity to publish such contributions.
Commercial projects and brands may collaborate with us in the “Direct Speech” section on advertising terms.
The editorial team may refuse access or free access to the “Direct Speech” section without providing reasons. All published materials are stored permanently.
7. Opinion Columns
Columns are a tool for urban activists, community leaders, opinion leaders, and individuals with a clear stance to share their views with readers. The editorial team may proactively invite someone to write a column. You can suggest a topic by writing to editor@gwaramedia.com.
In columns, authors may share personal experiences, achievements, and ideas. Direct advertising of brands or companies is not allowed.
The editorial team may refuse access to the Columns section without providing reasons. All published materials are stored permanently.
8. Fact-Checking
Fact-checking at Gwara Media is an element of respect for the reader and a way to protect the outlet from accusations of spreading falsehoods. We ensure that every claim made by an author or interviewee has a clear and verifiable evidence base.
See our methodology to learn how our fact-checkers work.
9. Legality
Gwara Media is a news agency registered in accordance with the law and engaged in information activities aimed at collecting, processing, creating, storing, preparing, releasing, and disseminating information products, including commercial proposals and advertisements, as well as generating revenue from the sale of proprietary content and advertising placement.
The NGO Gwara Media is the owner and administrator of the GWARA MEDIA portal and its fact-checking department.
Having a clear mission and objectives, our organization cannot operate outside the legal framework of Ukraine or international law. All our activities are primarily based on the Constitution of Ukraine, relevant international normative-legal acts, and a number of specialized Ukrainian laws, including the Law of Ukraine “On News Agencies,” the Law of Ukraine “On Information,” and related regulations concerning editorial and journalistic activities.
All our publications and materials comply with legal standards and do not contain information that promotes violation of human rights and freedoms, dignity, racial intolerance, gender inequality, discrimination on linguistic, cultural, political, religious or other grounds, calls for the elimination of Ukraine’s or another country’s independence, violent change of the constitutional order, violation of sovereignty and territorial integrity, undermining state security, illegal seizure of power, propaganda of war or violence, incitement of inter-ethnic, racial or religious hatred, or encroachment on human rights and freedoms or public health.
10. Interaction with External Stakeholders
10.1 No Patronage
We do not cooperate with projects conducted “under the patronage” (conceptually or with names/banners) of an individual who is a public official, politician, or plans to become one within the next five years — even if that person is behind seemingly important initiatives. This is bad taste. We want to live in a developed society where city administrations do their job and it is possible to implement civic and social projects without patrons.
Our investors are our Community, transparent advertisers, non-profit organizations, or international funds that support democracy and sustainable development of media organizations.
If a material is published with financial support from the Community, brands, or donors, you will always see a corresponding label on the website.
10.2 Interaction with City and Regional Administrations
To implement truly impactful initiatives, we cooperate with city, regional, and district administrations. Public servants in these administrations must be professionals hired with taxpayers’ money. We are open to cooperation with state bodies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.
Gwara Media and its fact-checking department are not funded by political forces or individual politicians, nor do we receive funds from state institutions.
Removal of Materials After Publication
None of our materials are removed after publication. This means we take full responsibility for any text or visual content published on the Gwara Media portal.
If claims arise regarding the content from representatives of government authorities, individuals, or legal entities, the Gwara Media editorial team will only make corrections to the material in accordance with our correction policy. In the rare case of a legally justified and formally supported demand to remove content, an honest and transparent explanation will appear in the exact place where the material was originally published, clearly stating why we were forced to take it down.
4.1. How do we inform readers about corrections?
At the end of the article or directly in the paragraph requiring changes, we add a marker UPD or Updated, along with the exact time and date of the correction. This is immediately followed by an explanation of what was changed and why.
5. Advertising, Advertising Labeling, and Editorial Independence
In selling advertising, Gwara follows the provisions of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship activities in media.
Gwara does not publish unmarked advertising. This means that any publication paid for by a third-party legal or natural person carries a special designation.
Our advertising formats are listed in the media kit.
We use several types of advertising labels:
“advertising”, “promo”;
reposts of advertising materials on Gwara’s social media pages and newsletters are labeled in exactly the same way as on the website;
“partner content” (ethical cooperation between a sponsor and the editorial team when they share common values).
The list of advertising labels may be updated in line with media market trends and innovations in native advertising.
Content published “on advertising terms” means the material was either provided by the advertiser or created by the editorial team but approved by the advertiser.
The advertiser bears full responsibility for the content of advertising materials. Such materials are considered useful content and are not journalism.
The Gwara editorial team may refuse to publish material even with an advertising label if it contains accusations against an individual or legal entity whose accuracy the editorial team cannot verify.
The editorial team reserves the right to refuse advertising materials that contradict Gwara’s values, mission, or editorial strategy. The commercial department respects editorial independence and does not interfere with editorial policy.
We are working to ensure Gwara journalists do not write advertising texts. If this is unavoidable (e.g., in special projects involving native advertising that require specific expertise), the journalist must explain the principles of our editorial policy to commercial partners before starting work.
We do not work with the following:
alcohol;
tobacco;
gambling;
microfinance organizations;
controversial topics or products with unproven effectiveness;
falsehoods/lies;
companies from Russia or projects with Russian origins;
organizations or individuals whose reputation raises concerns for our editorial team;
information that fails fact-checking;
political party advertising.
6. Direct Speech / Guest Contributions
In the “Direct Speech” section, participants of social, cultural, and non-profit initiatives can publish stories about their activities by submitting an application to our editorial team.
This format is similar to an opinion column, but it is written by the initiative’s authors themselves. Our editorial team assists by conducting fact-checking, asking additional questions to better present the project, and making it engaging for readers. At the end of each “Direct Speech” piece, we add a note stating that this is not an editorial material and that the author bears responsibility for its content.
Non-profit initiatives can publish unique content on our website for free — this is our contribution to supporting social projects. To do so, write to editor@gwaramedia.com. The editorial team has limited capacity to publish such contributions.
Commercial projects and brands may collaborate with us in the “Direct Speech” section on advertising terms.
The editorial team may refuse access or free access to the “Direct Speech” section without providing reasons. All published materials are stored permanently.
7. Opinion Columns
Columns are a tool for urban activists, community leaders, opinion leaders, and individuals with a clear stance to share their views with readers. The editorial team may proactively invite someone to write a column. You can suggest a topic by writing to editor@gwaramedia.com.
In columns, authors may share personal experiences, achievements, and ideas. Direct advertising of brands or companies is not allowed.
The editorial team may refuse access to the Columns section without providing reasons. All published materials are stored permanently.
8. Fact-Checking
Fact-checking at Gwara Media is an element of respect for the reader and a way to protect the outlet from accusations of spreading falsehoods. We ensure that every claim made by an author or interviewee has a clear and verifiable evidence base.
See our methodology to learn how our fact-checkers work.
9. Legality
Gwara Media is a news agency registered in accordance with the law and engaged in information activities aimed at collecting, processing, creating, storing, preparing, releasing, and disseminating information products, including commercial proposals and advertisements, as well as generating revenue from the sale of proprietary content and advertising placement.
The NGO Gwara Media is the owner and administrator of the GWARA MEDIA portal and its fact-checking department.
Having a clear mission and objectives, our organization cannot operate outside the legal framework of Ukraine or international law. All our activities are primarily based on the Constitution of Ukraine, relevant international normative-legal acts, and a number of specialized Ukrainian laws, including the Law of Ukraine “On News Agencies,” the Law of Ukraine “On Information,” and related regulations concerning editorial and journalistic activities.
All our publications and materials comply with legal standards and do not contain information that promotes violation of human rights and freedoms, dignity, racial intolerance, gender inequality, discrimination on linguistic, cultural, political, religious or other grounds, calls for the elimination of Ukraine’s or another country’s independence, violent change of the constitutional order, violation of sovereignty and territorial integrity, undermining state security, illegal seizure of power, propaganda of war or violence, incitement of inter-ethnic, racial or religious hatred, or encroachment on human rights and freedoms or public health.
10. Interaction with External Stakeholders
10.1 No Patronage
We do not cooperate with projects conducted “under the patronage” (conceptually or with names/banners) of an individual who is a public official, politician, or plans to become one within the next five years — even if that person is behind seemingly important initiatives. This is bad taste. We want to live in a developed society where city administrations do their job and it is possible to implement civic and social projects without patrons.
Our investors are our Community, transparent advertisers, non-profit organizations, or international funds that support democracy and sustainable development of media organizations.
If a material is published with financial support from the Community, brands, or donors, you will always see a corresponding label on the website.
10.2 Interaction with City and Regional Administrations
To implement truly impactful initiatives, we cooperate with city, regional, and district administrations. Public servants in these administrations must be professionals hired with taxpayers’ money. We are open to cooperation with state bodies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.
Gwara Media and its fact-checking department are not funded by political forces or individual politicians, nor do we receive funds from state institutions.
Do the guidelines referred to in the section on Editorial Guidelines make clear the structure of editorial responsibility for each stage of the publication process within the organisation?
YesIf you want to publish additional information, please provide it here.
How do we inform readers about corrections?
At the end of the article or directly in the paragraph requiring changes, we add a marker UPD or Updated, along with the exact time and date of the correction. This is immediately followed by an explanation of what was changed and why.
5. Advertising, Advertising Labeling, and Editorial Independence
In selling advertising, Gwara follows the provisions of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship activities in media.
Gwara does not publish unmarked advertising. This means that any publication paid for by a third-party legal or natural person carries a special designation.
Our advertising formats are listed in the media kit.
We use several types of advertising labels:
“advertising”, “promo”;
reposts of advertising materials on Gwara’s social media pages and newsletters are labeled in exactly the same way as on the website;
“partner content” (ethical cooperation between a sponsor and the editorial team when they share common values).
The list of advertising labels may be updated in line with media market trends and innovations in native advertising.
Content published “on advertising terms” means the material was either provided by the advertiser or created by the editorial team but approved by the advertiser.
The advertiser bears full responsibility for the content of advertising materials. Such materials are considered useful content and are not journalism.
The Gwara editorial team may refuse to publish material even with an advertising label if it contains accusations against an individual or legal entity whose accuracy the editorial team cannot verify.
The editorial team reserves the right to refuse advertising materials that contradict Gwara’s values, mission, or editorial strategy. The commercial department respects editorial independence and does not interfere with editorial policy.
We are working to ensure Gwara journalists do not write advertising texts. If this is unavoidable (e.g., in special projects involving native advertising that require specific expertise), the journalist must explain the principles of our editorial policy to commercial partners before starting work.
We do not work with the following:
alcohol;
tobacco;
gambling;
microfinance organizations;
controversial topics or products with unproven effectiveness;
falsehoods/lies;
companies from Russia or projects with Russian origins;
organizations or individuals whose reputation raises concerns for our editorial team;
information that fails fact-checking;
political party advertising.
6. Direct Speech / Guest Contributions
In the “Direct Speech” section, participants of social, cultural, and non-profit initiatives can publish stories about their activities by submitting an application to our editorial team.
This format is similar to an opinion column, but it is written by the initiative’s authors themselves. Our editorial team assists by conducting fact-checking, asking additional questions to better present the project, and making it engaging for readers. At the end of each “Direct Speech” piece, we add a note stating that this is not an editorial material and that the author bears responsibility for its content.
Non-profit initiatives can publish unique content on our website for free — this is our contribution to supporting social projects. To do so, write to editor@gwaramedia.com. The editorial team has limited capacity to publish such contributions.
Commercial projects and brands may collaborate with us in the “Direct Speech” section on advertising terms.
The editorial team may refuse access or free access to the “Direct Speech” section without providing reasons. All published materials are stored permanently.
7. Opinion Columns
Columns are a tool for urban activists, community leaders, opinion leaders, and individuals with a clear stance to share their views with readers. The editorial team may proactively invite someone to write a column. You can suggest a topic by writing to editor@gwaramedia.com.
In columns, authors may share personal experiences, achievements, and ideas. Direct advertising of brands or companies is not allowed.
The editorial team may refuse access to the Columns section without providing reasons. All published materials are stored permanently.
8. Fact-Checking
Fact-checking at Gwara Media is an element of respect for the reader and a way to protect the outlet from accusations of spreading falsehoods. We ensure that every claim made by an author or interviewee has a clear and verifiable evidence base.
See our methodology to learn how our fact-checkers work.
9. Legality
Gwara Media is a news agency registered in accordance with the law and engaged in information activities aimed at collecting, processing, creating, storing, preparing, releasing, and disseminating information products, including commercial proposals and advertisements, as well as generating revenue from the sale of proprietary content and advertising placement.
The NGO Gwara Media is the owner and administrator of the GWARA MEDIA portal and its fact-checking department.
Having a clear mission and objectives, our organization cannot operate outside the legal framework of Ukraine or international law. All our activities are primarily based on the Constitution of Ukraine, relevant international normative-legal acts, and a number of specialized Ukrainian laws, including the Law of Ukraine “On News Agencies,” the Law of Ukraine “On Information,” and related regulations concerning editorial and journalistic activities.
All our publications and materials comply with legal standards and do not contain information that promotes violation of human rights and freedoms, dignity, racial intolerance, gender inequality, discrimination on linguistic, cultural, political, religious or other grounds, calls for the elimination of Ukraine’s or another country’s independence, violent change of the constitutional order, violation of sovereignty and territorial integrity, undermining state security, illegal seizure of power, propaganda of war or violence, incitement of inter-ethnic, racial or religious hatred, or encroachment on human rights and freedoms or public health.
10. Interaction with External Stakeholders
10.1 No Patronage
We do not cooperate with projects conducted “under the patronage” (conceptually or with names/banners) of an individual who is a public official, politician, or plans to become one within the next five years — even if that person is behind seemingly important initiatives. This is bad taste. We want to live in a developed society where city administrations do their job and it is possible to implement civic and social projects without patrons.
Our investors are our Community, transparent advertisers, non-profit organizations, or international funds that support democracy and sustainable development of media organizations.
If a material is published with financial support from the Community, brands, or donors, you will always see a corresponding label on the website.
10.2 Interaction with City and Regional Administrations
To implement truly impactful initiatives, we cooperate with city, regional, and district administrations. Public servants in these administrations must be professionals hired with taxpayers’ money. We are open to cooperation with state bodies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.
Gwara Media and its fact-checking department are not funded by political forces or individual politicians, nor do we receive funds from state institutions.
At the end of the article or directly in the paragraph requiring changes, we add a marker UPD or Updated, along with the exact time and date of the correction. This is immediately followed by an explanation of what was changed and why.
5. Advertising, Advertising Labeling, and Editorial Independence
In selling advertising, Gwara follows the provisions of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship activities in media.
Gwara does not publish unmarked advertising. This means that any publication paid for by a third-party legal or natural person carries a special designation.
Our advertising formats are listed in the media kit.
We use several types of advertising labels:
“advertising”, “promo”;
reposts of advertising materials on Gwara’s social media pages and newsletters are labeled in exactly the same way as on the website;
“partner content” (ethical cooperation between a sponsor and the editorial team when they share common values).
The list of advertising labels may be updated in line with media market trends and innovations in native advertising.
Content published “on advertising terms” means the material was either provided by the advertiser or created by the editorial team but approved by the advertiser.
The advertiser bears full responsibility for the content of advertising materials. Such materials are considered useful content and are not journalism.
The Gwara editorial team may refuse to publish material even with an advertising label if it contains accusations against an individual or legal entity whose accuracy the editorial team cannot verify.
The editorial team reserves the right to refuse advertising materials that contradict Gwara’s values, mission, or editorial strategy. The commercial department respects editorial independence and does not interfere with editorial policy.
We are working to ensure Gwara journalists do not write advertising texts. If this is unavoidable (e.g., in special projects involving native advertising that require specific expertise), the journalist must explain the principles of our editorial policy to commercial partners before starting work.
We do not work with the following:
alcohol;
tobacco;
gambling;
microfinance organizations;
controversial topics or products with unproven effectiveness;
falsehoods/lies;
companies from Russia or projects with Russian origins;
organizations or individuals whose reputation raises concerns for our editorial team;
information that fails fact-checking;
political party advertising.
6. Direct Speech / Guest Contributions
In the “Direct Speech” section, participants of social, cultural, and non-profit initiatives can publish stories about their activities by submitting an application to our editorial team.
This format is similar to an opinion column, but it is written by the initiative’s authors themselves. Our editorial team assists by conducting fact-checking, asking additional questions to better present the project, and making it engaging for readers. At the end of each “Direct Speech” piece, we add a note stating that this is not an editorial material and that the author bears responsibility for its content.
Non-profit initiatives can publish unique content on our website for free — this is our contribution to supporting social projects. To do so, write to editor@gwaramedia.com. The editorial team has limited capacity to publish such contributions.
Commercial projects and brands may collaborate with us in the “Direct Speech” section on advertising terms.
The editorial team may refuse access or free access to the “Direct Speech” section without providing reasons. All published materials are stored permanently.
7. Opinion Columns
Columns are a tool for urban activists, community leaders, opinion leaders, and individuals with a clear stance to share their views with readers. The editorial team may proactively invite someone to write a column. You can suggest a topic by writing to editor@gwaramedia.com.
In columns, authors may share personal experiences, achievements, and ideas. Direct advertising of brands or companies is not allowed.
The editorial team may refuse access to the Columns section without providing reasons. All published materials are stored permanently.
8. Fact-Checking
Fact-checking at Gwara Media is an element of respect for the reader and a way to protect the outlet from accusations of spreading falsehoods. We ensure that every claim made by an author or interviewee has a clear and verifiable evidence base.
See our methodology to learn how our fact-checkers work.
9. Legality
Gwara Media is a news agency registered in accordance with the law and engaged in information activities aimed at collecting, processing, creating, storing, preparing, releasing, and disseminating information products, including commercial proposals and advertisements, as well as generating revenue from the sale of proprietary content and advertising placement.
The NGO Gwara Media is the owner and administrator of the GWARA MEDIA portal and its fact-checking department.
Having a clear mission and objectives, our organization cannot operate outside the legal framework of Ukraine or international law. All our activities are primarily based on the Constitution of Ukraine, relevant international normative-legal acts, and a number of specialized Ukrainian laws, including the Law of Ukraine “On News Agencies,” the Law of Ukraine “On Information,” and related regulations concerning editorial and journalistic activities.
All our publications and materials comply with legal standards and do not contain information that promotes violation of human rights and freedoms, dignity, racial intolerance, gender inequality, discrimination on linguistic, cultural, political, religious or other grounds, calls for the elimination of Ukraine’s or another country’s independence, violent change of the constitutional order, violation of sovereignty and territorial integrity, undermining state security, illegal seizure of power, propaganda of war or violence, incitement of inter-ethnic, racial or religious hatred, or encroachment on human rights and freedoms or public health.
10. Interaction with External Stakeholders
10.1 No Patronage
We do not cooperate with projects conducted “under the patronage” (conceptually or with names/banners) of an individual who is a public official, politician, or plans to become one within the next five years — even if that person is behind seemingly important initiatives. This is bad taste. We want to live in a developed society where city administrations do their job and it is possible to implement civic and social projects without patrons.
Our investors are our Community, transparent advertisers, non-profit organizations, or international funds that support democracy and sustainable development of media organizations.
If a material is published with financial support from the Community, brands, or donors, you will always see a corresponding label on the website.
10.2 Interaction with City and Regional Administrations
To implement truly impactful initiatives, we cooperate with city, regional, and district administrations. Public servants in these administrations must be professionals hired with taxpayers’ money. We are open to cooperation with state bodies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.
Gwara Media and its fact-checking department are not funded by political forces or individual politicians, nor do we receive funds from state institutions.
9.3. Guidelines and Journalism Principles
A Media Outlet shall ensure that these Editorial Guidelines embody the core ethical principles of journalism. The Editorial Guidelines may impose specific requirements in addition to these core ethical principles; but any additional requirements shall not compromise these core ethical principles as described in the Preamble of this document.
Do your Editorial Guidelines include requirements for Accuracy (as prescribed in the Preamble) in your output?
YesWhat is the URL?
8. Fact-checking
Fact-checking at GWARA Media is an element of respect for the reader and a way to protect the publication from accusations of falsehood. We ensure that each statement of the author, or the statement of our speaker, has a clear and understandable evidentiary basis.
See our methodology and learn how fact-checkers work.
9. Legality
GWARA Media is an information agency registered in accordance with the law. It conducts information activities to provide information services by collecting, processing, creating, storing, preparing, and distributing information for distribution, issuing and distributing information products, and distributing information messages, reference information, commercial offers, and advertisements. Additionally, it receives income from the sale of authors' information and places advertisements.
GWARA Media NGO is the owner and administrator of the GWARA Media portal, as well as its fact-check department.
Having a clear goal and objectives for its activities, our organisation cannot ignore the laws and legal frameworks of both our country and international law in general. All activities of our company are based primarily on the Basic Law - the Constitution of Ukraine, based on global regulatory legal acts, as well as on several specialized Laws of Ukraine, in particular, the Law of Ukraine "On News Agencies", the Law of Ukraine "On Information", subordinate regulatory legal acts on editorial activities and activities of journalists, etc.
All our publications and materials comply with the standards and norms of the law and do not contain information that promotes violations of human rights and freedoms, honor and dignity, racial intolerance, gender inequality, discrimination on linguistic, cultural, political, religious or other grounds, calls aimed at eliminating the independence of Ukraine or another country, changing the constitutional order by force, violating the sovereignty and territorial integrity of the state, undermining its security, illegally seizing state power, propaganda for war, violence, inciting interethnic, racial, religious hatred, encroachment on human rights and freedoms, public health, etc.
Fact-checking at GWARA Media is an element of respect for the reader and a way to protect the publication from accusations of falsehood. We ensure that each statement of the author, or the statement of our speaker, has a clear and understandable evidentiary basis.
See our methodology and learn how fact-checkers work.
9. Legality
GWARA Media is an information agency registered in accordance with the law. It conducts information activities to provide information services by collecting, processing, creating, storing, preparing, and distributing information for distribution, issuing and distributing information products, and distributing information messages, reference information, commercial offers, and advertisements. Additionally, it receives income from the sale of authors' information and places advertisements.
GWARA Media NGO is the owner and administrator of the GWARA Media portal, as well as its fact-check department.
Having a clear goal and objectives for its activities, our organisation cannot ignore the laws and legal frameworks of both our country and international law in general. All activities of our company are based primarily on the Basic Law - the Constitution of Ukraine, based on global regulatory legal acts, as well as on several specialized Laws of Ukraine, in particular, the Law of Ukraine "On News Agencies", the Law of Ukraine "On Information", subordinate regulatory legal acts on editorial activities and activities of journalists, etc.
All our publications and materials comply with the standards and norms of the law and do not contain information that promotes violations of human rights and freedoms, honor and dignity, racial intolerance, gender inequality, discrimination on linguistic, cultural, political, religious or other grounds, calls aimed at eliminating the independence of Ukraine or another country, changing the constitutional order by force, violating the sovereignty and territorial integrity of the state, undermining its security, illegally seizing state power, propaganda for war, violence, inciting interethnic, racial, religious hatred, encroachment on human rights and freedoms, public health, etc.
Do they include requirements for Independence (as prescribed in the Preamble) of editorial decision making?
YesWhat is the URL?
https://gwaramedia.com/redakczijna-politika-gvara-media/
Interaction with external stakeholders
10.1 No patronage. We do not cooperate with projects that are carried out "under the patronage" (conceptually or with inscriptions on banners) of an individual who is a civil servant, politician, or plans to become one in the 5-year perspective, even if this person is doing important, at first glance, projects. This is bad manners. We want to live in a developed society where city administrations do their job effectively, and there is an opportunity to implement public and social projects without favouritism or patronage.
Our investors are our Community, advertisers with whom we interact transparently, and non-profit organisations or international funds that support the democracy and sustainable development of media organisations.
If the material is published with the financial assistance of the Community, brands, or donors, you will likely see a mark indicating this on the website.
10.2 Interaction with city and regional administrations. To implement compelling initiatives, we collaborate with city, regional, and district administrations. Civil servants in such administrations must be professionals hired at taxpayers' expense. We are committed to cooperating with government agencies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.
Political forces or individual politicians do not fund Gwara Media and its fact-checking department, nor do we receive funds from state institutions.
11. Transparency
The owner of the publication is the NGO "Gwara Media", founded in 2016. The project carried out its activities in 2022-2024 with the help of:
reader contributions;
from advertising revenues and the production of multimedia products;
From royalties on video archives and photo sales to global news agencies.
Interaction with external stakeholders
10.1 No patronage. We do not cooperate with projects that are carried out "under the patronage" (conceptually or with inscriptions on banners) of an individual who is a civil servant, politician, or plans to become one in the 5-year perspective, even if this person is doing important, at first glance, projects. This is bad manners. We want to live in a developed society where city administrations do their job effectively, and there is an opportunity to implement public and social projects without favouritism or patronage.
Our investors are our Community, advertisers with whom we interact transparently, and non-profit organisations or international funds that support the democracy and sustainable development of media organisations.
If the material is published with the financial assistance of the Community, brands, or donors, you will likely see a mark indicating this on the website.
10.2 Interaction with city and regional administrations. To implement compelling initiatives, we collaborate with city, regional, and district administrations. Civil servants in such administrations must be professionals hired at taxpayers' expense. We are committed to cooperating with government agencies to obtain information, implement projects and initiatives, monitor their implementation, and promote transparency and accountability to our readers.
Political forces or individual politicians do not fund Gwara Media and its fact-checking department, nor do we receive funds from state institutions.
11. Transparency
The owner of the publication is the NGO "Gwara Media", founded in 2016. The project carried out its activities in 2022-2024 with the help of:
reader contributions;
from advertising revenues and the production of multimedia products;
From royalties on video archives and photo sales to global news agencies.
Do they include requirements of Fairness (as prescribed in the Preamble) in the practice of journalism?
YesWhat is the URL?
https://gwaramedia.com/redakczijna-politika-gvara-media/
Our Values
Truth
Facts are a guiding value that informs every aspect of our work. We practice truth by:
Journalistic Standards: Our commitment to truth is rooted in rigorous journalistic standards. We remain unwavering in our commitment to thorough research, multiple-source verification, and balanced reporting. Our commitment to accuracy ensures that every story we tell is based on facts, fostering trust between us and our audience.
Integrity: Upholding the truth requires unwavering integrity. We approach every story with honesty, transparency, and a commitment to presenting the unvarnished truth. We take responsibility for our words, actions, and their impact on our community, fostering accountability.
Depth: Going beyond the surface is essential to our search for truth. We dig deeper, exploring different perspectives and uncovering nuances that might otherwise go unnoticed. Our commitment to in-depth reporting ensures that we provide our audience with a comprehensive understanding of complex issues. To do this, we continually educate ourselves and integrate fact-checking to delve deeper into the complex issues and communicate them effectively to our readers.
Independence: Our commitment to the truth is strengthened by our unwavering integrity. We do not compromise our views for external pressure or financial gain. This independence ensures that we can work fearlessly on important stories without outside influence. We are accountable only to our community of readers.
Our Values
Truth
Facts are a guiding value that informs every aspect of our work. We practice truth by:
Journalistic Standards: Our commitment to truth is rooted in rigorous journalistic standards. We remain unwavering in our commitment to thorough research, multiple-source verification, and balanced reporting. Our commitment to accuracy ensures that every story we tell is based on facts, fostering trust between us and our audience.
Integrity: Upholding the truth requires unwavering integrity. We approach every story with honesty, transparency, and a commitment to presenting the unvarnished truth. We take responsibility for our words, actions, and their impact on our community, fostering accountability.
Depth: Going beyond the surface is essential to our search for truth. We dig deeper, exploring different perspectives and uncovering nuances that might otherwise go unnoticed. Our commitment to in-depth reporting ensures that we provide our audience with a comprehensive understanding of complex issues. To do this, we continually educate ourselves and integrate fact-checking to delve deeper into the complex issues and communicate them effectively to our readers.
Independence: Our commitment to the truth is strengthened by our unwavering integrity. We do not compromise our views for external pressure or financial gain. This independence ensures that we can work fearlessly on important stories without outside influence. We are accountable only to our community of readers.
Do they include requirements for Accountability (as prescribed in the Preamble) in the practice of its journalism?
YesWhat is the URL?
https://gwaramedia.com/redakczijna-politika-gvara-media/
Transparency
The owner of the publication is the NGO "Gvara Media", founded in 2016. The project carried out its activities in 2022-2024 with the help of:
reader contributions;
from advertising revenues and the production of multimedia products;
from royalties on the video archive and the sale of photos to global news agencies.
View the report of our activities over the past years:
https://gwaramedia.com/redakczijna-politika-gvara-media/
Transparency
The owner of the publication is the NGO "Gvara Media", founded in 2016. The project carried out its activities in 2022-2024 with the help of:
reader contributions;
from advertising revenues and the production of multimedia products;
from royalties on the video archive and the sale of photos to global news agencies.
View the report of our activities over the past years:
https://gwaramedia.com/redakczijna-politika-gvara-media/
9.4. Conflicts of Interest
Editorial Guidelines shall ensure that there are no conflicts of interests – real, potential or perceived – damaging the integrity of the story or the editorial independence of those working on it. They should have guidance on how to deal with conflicts related to political, business and personal interests. Editorial structures should protect the journalism from any undue influence by the Media Outlet’s executive management or ownership authorities outside the formal editorial process and from any external interests, commercial, social or political.
Do your Editorial Guidelines include protections against real, potential, or perceived conflicts of interest?
YesIf you want to publish additional information, please provide it here.
We do not compromise our views due to external pressure or financial gain. This independence ensures that we can work fearlessly on important stories without external influence. We are accountable only to our community of readers.
Do the guidelines include guidance on how to deal with conflicts related to business?
YesIf you want to publish additional information, please provide it here.
Advertising labelling, advertising and editorial independence
In advertising sales, Gwara is guided by the norms of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship in the media.
Gvara does not publish unlabeled advertising. This means that any publication paid for by a third-party legal entity or individual contains a special designation.
Our advertising formats are placed in the media kit.
Gvara uses several types of advertising designations:
advertising, promo;
Reposts of advertising materials on Gwara pages in social networks and newsletters are labelled in the same way as in publications on the site.
Partnership (ethical cooperation between the sponsor and the editorial staff, if they have shared values).
The list of advertising designations may be updated in accordance with media market trends and innovations in the field of native advertising. Publication under the rights of advertising means that the content is provided by the advertiser or produced by the editorial staff, but it has been agreed upon with the advertiser.
The advertiser is responsible for the content of advertising materials. This is valuable content, and such materials are not journalism.
The Gwara editorial staff may refuse to publish material, even with an advertising label, if it contains accusations against an individual or legal entity whose authenticity the editorial staff cannot verify.
The editorial staff reserves the right to refuse publication of advertising materials that contradict the values and mission of Gwara or its editorial strategy. The commercial department respects editorial independence and does not interfere in editorial policy.
We work to ensure that Gwara journalists do not write advertising texts. If this is not possible (for example, in cases of special projects with native advertising, the creation of which requires specialized competencies), before starting work on the project, the journalist must explain the principles of editorial policy to commercial partners.
We do not work with the following requests:
alcohol;
tobacco;
gambling;
microfinance organizations;
a conflict topic or unproven product effectiveness;
lies;
Companies from Russia and projects with Russian roots;
organizations and individuals whose reputation our editorial team has doubts about;
information that does not pass fact-checking;
Advertising of political parties.
6. Direct speech
In the “Direct speech” section, participants in social, cultural projects and non-profit initiatives can publish a story about their activities by submitting an application to our editorial team.
This is similar to a column, but the authors write it of the initiative themselves, and our editorial team assists with this process: it conducts a fact check, asks additional questions to reveal the project, and engages readers with it. At the end of each direct speech, we add a note that this is not editorial material and the author is responsible for its content.
You can place your unique material on our website for free for non-profit initiatives - this is our contribution to the development of social projects. To do this, write to editor@gwaramedia.com. The editorial team has restrictions on publishing such columns.
Commercial projects and brands can cooperate with us as advertisers in the “Direct Speech” section.
The editorial team may deny access or free access to “Direct Speech” without explaining the reasons. All published materials are stored forever.
7. Columns
Columns are a tool for city leaders, activists, opinion leaders, and individuals in positions of authority. With it, you can share your opinion with readers. The editorial team can independently invite you to write a column. You can suggest a topic for the column by writing to editor@gwaramedia.com.
In the column, you are allowed to: share personal experience, achievements, and ideas. It is not permitted to: directly advertise brands and companies.
The editorial team may deny access to the Columns without explaining the reasons. All published materials are stored forever.
In advertising sales, Gwara is guided by the norms of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship in the media.
Gvara does not publish unlabeled advertising. This means that any publication paid for by a third-party legal entity or individual contains a special designation.
Our advertising formats are placed in the media kit.
Gvara uses several types of advertising designations:
advertising, promo;
Reposts of advertising materials on Gwara pages in social networks and newsletters are labelled in the same way as in publications on the site.
Partnership (ethical cooperation between the sponsor and the editorial staff, if they have shared values).
The list of advertising designations may be updated in accordance with media market trends and innovations in the field of native advertising. Publication under the rights of advertising means that the content is provided by the advertiser or produced by the editorial staff, but it has been agreed upon with the advertiser.
The advertiser is responsible for the content of advertising materials. This is valuable content, and such materials are not journalism.
The Gwara editorial staff may refuse to publish material, even with an advertising label, if it contains accusations against an individual or legal entity whose authenticity the editorial staff cannot verify.
The editorial staff reserves the right to refuse publication of advertising materials that contradict the values and mission of Gwara or its editorial strategy. The commercial department respects editorial independence and does not interfere in editorial policy.
We work to ensure that Gwara journalists do not write advertising texts. If this is not possible (for example, in cases of special projects with native advertising, the creation of which requires specialized competencies), before starting work on the project, the journalist must explain the principles of editorial policy to commercial partners.
We do not work with the following requests:
alcohol;
tobacco;
gambling;
microfinance organizations;
a conflict topic or unproven product effectiveness;
lies;
Companies from Russia and projects with Russian roots;
organizations and individuals whose reputation our editorial team has doubts about;
information that does not pass fact-checking;
Advertising of political parties.
6. Direct speech
In the “Direct speech” section, participants in social, cultural projects and non-profit initiatives can publish a story about their activities by submitting an application to our editorial team.
This is similar to a column, but the authors write it of the initiative themselves, and our editorial team assists with this process: it conducts a fact check, asks additional questions to reveal the project, and engages readers with it. At the end of each direct speech, we add a note that this is not editorial material and the author is responsible for its content.
You can place your unique material on our website for free for non-profit initiatives - this is our contribution to the development of social projects. To do this, write to editor@gwaramedia.com. The editorial team has restrictions on publishing such columns.
Commercial projects and brands can cooperate with us as advertisers in the “Direct Speech” section.
The editorial team may deny access or free access to “Direct Speech” without explaining the reasons. All published materials are stored forever.
7. Columns
Columns are a tool for city leaders, activists, opinion leaders, and individuals in positions of authority. With it, you can share your opinion with readers. The editorial team can independently invite you to write a column. You can suggest a topic for the column by writing to editor@gwaramedia.com.
In the column, you are allowed to: share personal experience, achievements, and ideas. It is not permitted to: directly advertise brands and companies.
The editorial team may deny access to the Columns without explaining the reasons. All published materials are stored forever.
Do the guidelines include guidance on how to deal with conflicts related to political interests?
YesIf you want to publish additional information, please provide it here.
Advertising labelling, advertising and editorial independence
In advertising sales, Gwara is guided by the norms of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship in the media.
Gvara does not publish unlabeled advertising. This means that any publication paid for by a third-party legal entity or individual contains a special designation.
Our advertising formats are placed in the media kit.
Gvara uses several types of advertising designations:
advertising, promo;
Reposts of advertising materials on Gwara pages in social networks and newsletters are labelled in the same way as in publications on the site.
Partnership (ethical cooperation between the sponsor and the editorial staff, if they have shared values).
The list of advertising designations may be updated in accordance with media market trends and innovations in the field of native advertising. Publication under the rights of advertising means that the content is provided by the advertiser or produced by the editorial staff, but it has been agreed upon with the advertiser.
The advertiser is responsible for the content of advertising materials. This is valuable content, and such materials are not journalism.
The Gwara editorial staff may refuse to publish material, even with an advertising label, if it contains accusations against an individual or legal entity whose authenticity the editorial staff cannot verify.
The editorial staff reserves the right to refuse publication of advertising materials that contradict the values and mission of Gwara or its editorial strategy. The commercial department respects editorial independence and does not interfere in editorial policy.
We work to ensure that Gwara journalists do not write advertising texts. If this is not possible (for example, in cases of special projects with native advertising, the creation of which requires specialized competencies), before starting work on the project, the journalist must explain the principles of editorial policy to commercial partners.
We do not work with the following requests:
alcohol;
tobacco;
gambling;
microfinance organizations;
a conflict topic or unproven product effectiveness;
lies;
Companies from Russia and projects with Russian roots;
organizations and individuals whose reputation our editorial team has doubts about;
information that does not pass fact-checking;
Advertising of political parties.
6. Direct speech
In the “Direct speech” section, participants in social, cultural projects and non-profit initiatives can publish a story about their activities by submitting an application to our editorial team.
This is similar to a column, but the authors write it of the initiative themselves, and our editorial team assists with this process: it conducts a fact check, asks additional questions to reveal the project, and engages readers with it. At the end of each direct speech, we add a note that this is not editorial material and the author is responsible for its content.
You can place your unique material on our website for free for non-profit initiatives - this is our contribution to the development of social projects. To do this, write to editor@gwaramedia.com. The editorial team has restrictions on publishing such columns.
Commercial projects and brands can cooperate with us as advertisers in the “Direct Speech” section.
The editorial team may deny access or free access to “Direct Speech” without explaining the reasons. All published materials are stored forever.
7. Columns
Columns are a tool for city leaders, activists, opinion leaders, and individuals in positions of authority. With it, you can share your opinion with readers. The editorial team can independently invite you to write a column. You can suggest a topic for the column by writing to editor@gwaramedia.com.
In the column, you are allowed to: share personal experience, achievements, and ideas. It is not permitted to: directly advertise brands and companies.
The editorial team may deny access to the Columns without explaining the reasons. All published materials are stored forever.
In advertising sales, Gwara is guided by the norms of the Law of Ukraine “On Advertising” and other legislative acts regulating advertising and sponsorship in the media.
Gvara does not publish unlabeled advertising. This means that any publication paid for by a third-party legal entity or individual contains a special designation.
Our advertising formats are placed in the media kit.
Gvara uses several types of advertising designations:
advertising, promo;
Reposts of advertising materials on Gwara pages in social networks and newsletters are labelled in the same way as in publications on the site.
Partnership (ethical cooperation between the sponsor and the editorial staff, if they have shared values).
The list of advertising designations may be updated in accordance with media market trends and innovations in the field of native advertising. Publication under the rights of advertising means that the content is provided by the advertiser or produced by the editorial staff, but it has been agreed upon with the advertiser.
The advertiser is responsible for the content of advertising materials. This is valuable content, and such materials are not journalism.
The Gwara editorial staff may refuse to publish material, even with an advertising label, if it contains accusations against an individual or legal entity whose authenticity the editorial staff cannot verify.
The editorial staff reserves the right to refuse publication of advertising materials that contradict the values and mission of Gwara or its editorial strategy. The commercial department respects editorial independence and does not interfere in editorial policy.
We work to ensure that Gwara journalists do not write advertising texts. If this is not possible (for example, in cases of special projects with native advertising, the creation of which requires specialized competencies), before starting work on the project, the journalist must explain the principles of editorial policy to commercial partners.
We do not work with the following requests:
alcohol;
tobacco;
gambling;
microfinance organizations;
a conflict topic or unproven product effectiveness;
lies;
Companies from Russia and projects with Russian roots;
organizations and individuals whose reputation our editorial team has doubts about;
information that does not pass fact-checking;
Advertising of political parties.
6. Direct speech
In the “Direct speech” section, participants in social, cultural projects and non-profit initiatives can publish a story about their activities by submitting an application to our editorial team.
This is similar to a column, but the authors write it of the initiative themselves, and our editorial team assists with this process: it conducts a fact check, asks additional questions to reveal the project, and engages readers with it. At the end of each direct speech, we add a note that this is not editorial material and the author is responsible for its content.
You can place your unique material on our website for free for non-profit initiatives - this is our contribution to the development of social projects. To do this, write to editor@gwaramedia.com. The editorial team has restrictions on publishing such columns.
Commercial projects and brands can cooperate with us as advertisers in the “Direct Speech” section.
The editorial team may deny access or free access to “Direct Speech” without explaining the reasons. All published materials are stored forever.
7. Columns
Columns are a tool for city leaders, activists, opinion leaders, and individuals in positions of authority. With it, you can share your opinion with readers. The editorial team can independently invite you to write a column. You can suggest a topic for the column by writing to editor@gwaramedia.com.
In the column, you are allowed to: share personal experience, achievements, and ideas. It is not permitted to: directly advertise brands and companies.
The editorial team may deny access to the Columns without explaining the reasons. All published materials are stored forever.
Do the guidelines include guidance on how to deal with conflicts related to personal interests?
YesIf you want to publish additional information, please provide it here.
None of our materials are removed after publication. This means that we are fully responsible for the text or visual material that we have posted on the Gwara Media portal.
In the event of claims to the content of the material from representatives of government agencies, individuals or legal entities, the Gwara Media editorial office only makes corrections to the material in accordance with the corrections policy, or in the event of a legitimate, legally supported request to remove the material, an honest explanation of why we were forced to remove the publication appears in the place where it was posted.
4.1. How exactly do we notify the reader about this? At the end of the material or directly in the paragraph where corrections are required, we put the UPD or Updated mark and indicate the time and date of the correction. Then you see an explanation of what was replaced and why.
In the event of claims to the content of the material from representatives of government agencies, individuals or legal entities, the Gwara Media editorial office only makes corrections to the material in accordance with the corrections policy, or in the event of a legitimate, legally supported request to remove the material, an honest explanation of why we were forced to remove the publication appears in the place where it was posted.
4.1. How exactly do we notify the reader about this? At the end of the material or directly in the paragraph where corrections are required, we put the UPD or Updated mark and indicate the time and date of the correction. Then you see an explanation of what was replaced and why.
Does the Media Outlet’s structure protect the editorial processes from any undue influence from within or without?
YesIf you want to publish additional information, please provide it here.
None of our materials are removed after publication. This means that we are fully responsible for the text or visual material that we have posted on the Gwara Media portal.
In the event of claims to the content of the material from representatives of government agencies, individuals or legal entities, the Gwara Media editorial office only makes corrections to the material in accordance with the corrections policy, or in the event of a legitimate, legally supported request to remove the material, an honest explanation of why we were forced to remove the publication appears in the place where it was posted.
4.1. How exactly do we notify the reader about this? At the end of the material or directly in the paragraph where corrections are required, we put the UPD or Updated mark and indicate the time and date of the correction. Then you see an explanation of what was replaced and why.
In the event of claims to the content of the material from representatives of government agencies, individuals or legal entities, the Gwara Media editorial office only makes corrections to the material in accordance with the corrections policy, or in the event of a legitimate, legally supported request to remove the material, an honest explanation of why we were forced to remove the publication appears in the place where it was posted.
4.1. How exactly do we notify the reader about this? At the end of the material or directly in the paragraph where corrections are required, we put the UPD or Updated mark and indicate the time and date of the correction. Then you see an explanation of what was replaced and why.