Media Outlet Direkt Date of first publication 12/08/2025 Date of Latest Change 12/08/2025
2. Editorial Mission
2.1. Editorial Mission Statement
The Media Outlet shall disclose its editorial mission statement which shall be consistent with the fundamental ethical principles of trustworthy journalism, and, as described in the Preamble, should incorporate principles of: ethical practice, good governance, self-regulation and Engagement with the public. A Media Outlet shall set out how it proposes to uphold these journalism principles through its Editorial Guidelines and processes which shall include arrangements in relation to internal accountability and of appropriate external accountability (see clauses 9 – 15). Best practice is to have these arrangements codified and made available publicly.
Does your Media Outlet have an editorial mission statement, or stated set of principles or editorial values?
YesProvide that statement here.
Direkt vision
Our vision is to cultivate a just and free society by championing independent, free-thinking journalism of the highest quality.
Direkt mission
Our mission is to produce content of public interest for all citizens of Eastern Herzegovina through direct, objective, and professional reporting. We are committed to informing and engaging our community with reliable and relevant news that empowers them to make informed decisions.
Direkt core values and principles
Directness & Professionalism
Accuracy & Evidence-based reporting
Authenticity & Originality Freshness & Uniqueness Friendliness & Community Independence & Objectivity Public interest & Usefulness Visual Appeal & Recognition
Our media outlet values clear, direct communication and maintains a high standard of professionalism in all our content.
We are dedicated to accuracy and support our narratives with well-argued, evidence-based content.
We pride ourselves on delivering authentic stories that stand out with their originality.
We bring a fresh perspective to every story, ensuring that our content is both unique and engaging.
Our approach is rooted in friendliness, fostering a sense of community and connection with our audience.
We are committed to maintaining our independence and providing objective, unbiased information.
Our content is crafted with the public interest in mind, ensuring it is both useful and relevant to our audience.
We focus on strong visual elements and strive to create content that is instantly recognizable.
Our vision is to cultivate a just and free society by championing independent, free-thinking journalism of the highest quality.
Direkt mission
Our mission is to produce content of public interest for all citizens of Eastern Herzegovina through direct, objective, and professional reporting. We are committed to informing and engaging our community with reliable and relevant news that empowers them to make informed decisions.
Direkt core values and principles
Directness & Professionalism
Accuracy & Evidence-based reporting
Authenticity & Originality Freshness & Uniqueness Friendliness & Community Independence & Objectivity Public interest & Usefulness Visual Appeal & Recognition
Our media outlet values clear, direct communication and maintains a high standard of professionalism in all our content.
We are dedicated to accuracy and support our narratives with well-argued, evidence-based content.
We pride ourselves on delivering authentic stories that stand out with their originality.
We bring a fresh perspective to every story, ensuring that our content is both unique and engaging.
Our approach is rooted in friendliness, fostering a sense of community and connection with our audience.
We are committed to maintaining our independence and providing objective, unbiased information.
Our content is crafted with the public interest in mind, ensuring it is both useful and relevant to our audience.
We focus on strong visual elements and strive to create content that is instantly recognizable.