8. Disclosure of Revenue Sources and Data Collection
The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.
8.1. Sources of Revenue
The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.
What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.
- Grants — Funding from individual donors, institutional grants, and philanthropic organizations forms the largest share of revenue supporting ShoTam’s operations and projects.
- Advertising and Sponsored Content — Income generated through advertising partnerships and sponsored media campaigns with businesses and organizations aligned with ShoTam’s mission.
- Membership (Readers Revenue) — Contributions from individual supporters through regular or one-time donations as part of ShoTam’s membership and community engagement strategy.
Is the Media Outlet required to make financial disclosures?
NoWhat is the revenue of the Media Outlet?
In 2024, the NGO “Kryholam” (Icebreaker) — which operates the ShoTam media platform — had a revenue of 29,298,282 UAH.
All Financial Reports of the NGO is available at https://kryholam.org/#reports
What is the ratio of the categories of revenue sources (as in question no. 46)?
Advertising and Sponsored Content — 35%.
Membership (Readers Revenue) — 5%.
Is there any reason for safety and security that you have given incomplete data in this section?
No8.2. Data collection disclosure
Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.
Does your Media Outlet process any personal information from online visitors on its own or with third parties?
YesWhat information is processed?
We collect personal information only from members who have explicitly consented to the collection and use of their personal data.
What is the purpose for gathering that information?
By what methods is the information processed?
Data is stored on encrypted cloud servers (such as Google Cloud, AWS, and Hetzner) with access restricted via two-factor authentication and role-based permissions. Internal communication and document handling take place through Google Workspace, Slack, and Notion, all protected by end-to-end encryption.
For analytics and performance monitoring, ShoTam uses Google Analytics 4, Meta Business Suite, and YouTube Studio Insights, which process data automatically in aggregated, anonymized form. Manual processing is performed through CRM systems like Airtable and HubSpot to manage partnerships, membership contributions, and audience engagement.
All processing activities follow strict technical and organizational security measures, including regular access audits, password management via 1Password, automatic backups, and staff data protection training — ensuring the confidentiality, integrity, and availability of all collected information.