13. Professionalism for Affiliations
13.1. Sponsored Content Policies
Professional journalism principles shall have clear and distinct editorial practices in distinguishing advertising and sponsored content, commercial or commissioned, from editorial content independently produced by the Media Outlet.
Do your Editorial Guidelines have specific policies for distinguishing commercial or sponsored content?
YesIf you want to publish additional information, please provide it here.
If The Colorado Sun chooses to accept paid content or advertising, we will make every effort to ensure that content is distinct from our news content. This means using a different typeface, setting it apart from other content in page design and prominently and clearly labeling it as advertising or paid content. Readers should never be even the slightest bit confused about what is editorial content and what is advertising. In addition, our journalists will never be used to write or produce advertising content.
All paid content and advertising must also be in keeping with The Colorado Sun’s mission. If it contains lies, factual inaccuracies, offensive or degrading messaging or otherwise undermines The Colorado Sun’s integrity, it may be removed.
13.2. Sponsored Content Indicators
In Media Outlets, sponsored content shall be clearly identified with the words content 'sponsored by’, ‘paid by’ or other explicit and easy to understand terms. Particular care should be taken in distinguishing so called ‘native’ content (where the item is sponsored but is published or broadcast next to ordinary editorial content) from its surrounding material.
Do you publish any sponsored content?
No13.3. Separation of News and Opinion
Editorial Guidelines shall ensure that there is a clear distinction between news content and opinion and between news content and other content provided by an external non-journalistic body by requiring labelling or an equivalent mechanism.
Do your Editorial Guidelines require a clear distinction to be made between news content and opinion content?
YesIf you want to publish additional information, please provide it here.
Do your Editorial Guidelines require a clear distinction to be made between news content and commercial content?
YesIf you want to publish additional information, please provide it here.
If The Colorado Sun chooses to accept paid content or advertising, we will make every effort to ensure that content is distinct from our news content. This means using a different typeface, setting it apart from other content in page design and prominently and clearly labeling it as advertising or paid content. Readers should never be even the slightest bit confused about what is editorial content and what is advertising. In addition, our journalists will never be used to write or produce advertising content.
All paid content and advertising must also be in keeping with The Colorado Sun’s mission. If it contains lies, factual inaccuracies, offensive or degrading messaging or otherwise undermines The Colorado Sun’s integrity, it may be removed.