
13. Professionalism for Affiliations
13.1. Sponsored Content Policies
Professional journalism principles shall have clear and distinct editorial practices in distinguishing advertising and sponsored content, commercial or commissioned, from editorial content independently produced by the Media Outlet.
Do your Editorial Guidelines have specific policies for distinguishing commercial or sponsored content?
YesIf you want to publish additional information, please provide it here.
Clear Labeling of Sponsored Content: All sponsored or commercial content is clearly labeled as such. The guidelines ensure that any content that is paid for or promoted by an external party is easily identifiable to readers, typically with labels such as "Sponsored," "Advertisement," or "Promoted Content."
Separation of Commercial and Editorial Sections: There is a clear distinction between editorial content and commercial content. The editorial team ensures that commercial or sponsored material does not interfere with or influence editorial decision-making.
Transparency in Advertising: When advertisers are featured in editorial content, it is made clear to the audience that the content is sponsored. This transparency prevents any confusion and ensures that the public understands the nature of the content.
Editorial Independence: The guidelines affirm that the editorial team operates independently from the commercial team. Advertisers or sponsors do not have any influence over editorial decisions or the tone of journalistic content.
No Mixing of Editorial and Commercial Content: The editorial team ensures that sponsored or commercial content is not mixed with regular editorial content in a way that could mislead readers. Any sponsored content is presented in a separate section or clearly marked to distinguish it from news articles and features.
13.2. Sponsored Content Indicators
In Media Outlets, sponsored content shall be clearly identified with the words content 'sponsored by’, ‘paid by’ or other explicit and easy to understand terms. Particular care should be taken in distinguishing so called ‘native’ content (where the item is sponsored but is published or broadcast next to ordinary editorial content) from its surrounding material.
Do you publish any sponsored content?
YesDo your Editorial Guidelines require all sponsored content to be clearly labelled or otherwise made clear?
YesIf you want to publish additional information, please provide it here.
Do your Editorial Guidelines require sponsored content to be labelled and made clearly distinguishable from your own content?
YesIf you want to publish additional information, please provide it here.
This ensures that readers can easily differentiate between regular editorial content and material that has been paid for or is intended to promote a product or service.
13.3. Separation of News and Opinion
Editorial Guidelines shall ensure that there is a clear distinction between news content and opinion and between news content and other content provided by an external non-journalistic body by requiring labelling or an equivalent mechanism.
Do your Editorial Guidelines require a clear distinction to be made between news content and opinion content?
YesIf you want to publish additional information, please provide it here.
The guidelines specify that news content should be objective, fact-based, and impartial, while opinion content—such as editorials, commentaries, or columns—should be clearly labeled as the personal views or analyses of the writer or the editorial team.
Do your Editorial Guidelines require a clear distinction to be made between news content and commercial content?
YesIf you want to publish additional information, please provide it here.
The guidelines emphasize that commercial content, such as sponsored articles, advertisements, or promotions, must be clearly labeled and separated from editorial news content. This labeling ensures that readers can easily identify when content has been paid for or is promotional in nature, helping maintain the integrity of the journalistic work and promoting transparency with the audience.
Do you in editorial practice or in Editorial Guidelines require a clear distinction to be made between news content and content supplied by an external non-journalistic body?
YesIf you want to publish additional information, please provide it here.
The guidelines mandate that any content provided by external non-journalistic sources, such as press releases, advertorials, or content from third-party organizations, should be clearly labeled as such. This ensures that the audience can distinguish between content created by the editorial team and content supplied by external parties.