8. Disclosure of Revenue Sources and Data Collection
The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.
8.1. Sources of Revenue
The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.
What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.
Advertising – Revenue from businesses and organizations placing ads on the platform.
Sponsorships – Partnerships with companies or institutions that support specific journalistic projects or content.
Donations & Major Donors – Contributions from individuals or organizations supporting independent journalism.
Grants & Subsidies – Funding from media development organizations, NGOs, or government bodies promoting press freedom.
Event Hosting & Training Workshops – Income generated from organizing journalism training and public interest events.
Is the Media Outlet required to make financial disclosures?
NoWhat is the revenue of the Media Outlet?
What is the ratio of the categories of revenue sources (as in question no. 46)?
Estimated Revenue Source Breakdown (Ratio)
Small local newsrooms usually earn revenue through multiple streams, such as:
Advertising (Local Businesses, Sponsors) – 50-70%
Small digital newsrooms often rely heavily on ad placements from local businesses.
NGO Grants – 10-20%
Includes fundraising events, community donations, and online monetization from social media platforms.
Is there any reason for safety and security that you have given incomplete data in this section?
No8.2. Data collection disclosure
Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.
Does your Media Outlet process any personal information from online visitors on its own or with third parties?
YesWhat information is processed?
What is the purpose for gathering that information?
To provide personalized services to users
To analyze and improve website services
To sell advertising space on the website
To use data for marketing purposes with user consent
What Types of Information Are Collected?
Registration Data: Email address, password, and sometimes additional details
Cookies & Trackers: For website performance and analytics
Social Networking Data: Profile details when logging in via Facebook or Twitter
Geolocation Data: For some services
Children’s Data: The website does not knowingly collect data from children under 16
Is Data Shared with Third Parties?
Yes, but only with user consent
For marketing purposes, data may be shared with carefully selected third parties
If users log in via Facebook or Twitter, some data may be shared with those platforms.
By what methods is the information processed?
Methods of Information Processing
Automated Processing (Cookies & Analytics)
Uses cookies, tracking technologies, and analytics tools (e.g., Google Analytics) to monitor user activity, improve services, and deliver targeted ads.
Collects browsing behavior, device information, and location data.
User-Provided Data Processing
When users register, subscribe, or log in via Facebook/Twitter, their information (e.g., email, username, profile picture) is stored and used for authentication.
User data is processed for account creation, personalized content, and notifications.
Marketing & Advertising Processing
Uses collected data for targeted advertising and email marketing (with user consent).
May share non-sensitive data with advertising partners to serve relevant ads.
Third-Party Data Integration
If users interact with third-party services (e.g., social media logins, embedded content, external ads), their data is processed under those services’ policies.
Information may be cross-referenced with external databases for verification or personalization.
Security & Fraud Prevention
Implements security measures (e.g., encryption, firewalls) to protect user data.
Monitors activities to detect fraudulent logins, spam, or abuse.
User Interaction & Engagement
Processes comments, feedback, and participation in promotions or contests.
Stores and moderates user-generated content for compliance with policies.