The Media Outlet has been independently certified according to the JTI Programme and CWA 17493:2019.


Certified by


Date of certification


Contact details

477 Collins Street
3000 Melbourne

Media Outlet The Winnipeg Free Press Legal Entity FP Canadian Newspapers LP Date of first publication 17/06/2021 Date of Latest Change 08/02/2022

1. Basic Requirements on Media’s Identity

1.1. Legal Entity Name

The Media Outlet, as Conforming Entity, shall provide the name designating the Legal Entity or entities under which it is conducting business. In some cases, this will be the company or public entity (branch of government, parliament, legally authorised state institution, etc.) that has ultimate legal ownership of the Media Outlet. This usually is the body that would be held liable in a court case. It is the body that enters into transactions such as paying employees and suppliers or receiving funds from readers, viewers, customers, advertisers and other sources of funding.

What is the Legal Entity Name?

FP Canadian Newspapers LP

1.2. Contact Details and Identifiers

The contact details that shall be provided are the postal address and both a general telephone number and email address for the Legal Entity or entities designated in clause 1.1 “Legal Entity Name”, as well as existing identifiers. Clarification: This should be the contact details for the Legal Entity. Elsewhere in this document, means of contact for reader, viewer or listener enquiries, editorial input and other purposes are required.

What is the postal address for the Legal Entity?

1355 Mountain Avenue
R2X 3B6 Winnipeg
Manitoba Canada

What is the general telephone number for the Legal Entity?

1 204 697 7001

What is the email address for the Legal Entity?


Is the Legal Entity required to have a Tax ID, a Registration ID, a DUNS number and/or other identifiers?


What are these IDs for the Legal Entity?

Business Number 896738911

Are there any other governmental or other identifiers that a certification body could use to verify the identity of the Legal Entity?


What are those identifiers?

sedar.com is the official site that provides access to our public securities documents and other public related disclosure information filed.

1.3. Description of Media Outlet

The Conforming Entity shall list all brand names, titles, publication names, etc. under which its Content is published, broadcast, printed or otherwise disseminated to the public or customers. These will be known for this document and this process collectively as the Media Outlet. It is that Media Outlet that will conform with this Journalism Trust Initiative Standard. This is the Conforming Entity. These include all names used on website URLs and on social media accounts, etc.

What Brand Name(s), titles, publication names, etc. do you use to publish Content?

The Winnipeg Free Press
The Brandon Sun
The Steinbach Carillon
Canstar Community News, which publishes two weekly free editions, one for East Winnipeg and one for West Winnipeg, entitled Free Press Community Review / East and Winnipeg Community Review / West.
all are published online as well, via websites which contain live news along with e-editions for each publication

1.4. Distribution Channels and URLs

The Media Outlet shall list all URLs on which it publishes. If broadcast or audiovisual, the Media Outlet shall list all terrestrial frequencies, satellite, cable, streaming and other platforms on which it is distributed.

Does the Media Outlet publish on any URLs?


On what URLs do you publish?


Does the Media Outlet publish any content on any social media?


What are the social media URLs, handles, addresses or names that you use to publish?

Facebook: @winnipegfreepress , https://www.facebook.com/winnipegfreepress/
Twitter: @winnipegnews , https://twitter.com/WinnipegNews
Instagram: @winnipegfreepress , https://www.instagram.com/winnipegfreepress/
TikTok: @winnipegnews , https://www.tiktok.com/@winnipegnews?_d=secCgsIARCbDRgBIAMoARI%2BCjxdRzzv8S9HZST0sdhHGi%2BivQ1VwdXTIH5gz9w7ACTSMM2ZoFJb2HBfDJ%2FHwcTaYnTfyu09qk5LXX0chq8aAA%3D%3D&language=en&sec_uid=MS4wLjABAAAA1I2iGbYXNz_-enJ23P25Wlgy0C9Z2VPrrRnSXZF6XDjZBBwk8gx96sgwWVAfAK37&share_author_id=6857926312809595910&tt_from=sms&u_code=ddld8jcgff456c&user_id=6857926312809595910&utm_campaign=client_share&utm_medium=ios&utm_source=sms&source=h5_m
Linked In: Winnipeg Free Press, https://www.linkedin.com/company/winnipeg-free-press/mycompany/
YoutTube: @WinnipegFreePress , https://www.youtube.com/user/WinnipegFreePress

Does the Media Outlet publish any content by broadcasting and/or streaming?


1.5. Safety Concerns

The Media Outlet shall at all times keep the safety (including digital safety and cybersecurity) of staff, contributors and owners as a primary concern. If full transparency of contact details or other information might endanger individuals, the Media Outlet shall describe what it can about the legitimate reasons for a lack of disclosure or use of pseudonyms for that purpose. Safety concerns shall not be misused to refrain from disclosure.

Do the Media Outlet's Editorial Guidelines state that the safety of all journalists shall be treated as a primary concern?


Are there any reasons that the Media Outlet has for withholding information on any of the questions as part of this JTI Standard process?


1.6. Location

The Media Outlet shall provide the physical address of the headquarters of the legal entity referred to above in 1.1 Legal Entity Name. Clarification: This is necessary in cases where the address listed in the Contact Details clause (1.2) does not specify a physical location, or where the location designated by the contact details referred to in 1.2 is not the same location as the headquarters. Clause 1.5, Safety Concerns, may be applied.

Is the physical address of the Legal Entity different from the postal address according to question no. 2?


Do you have a safety-related reason for not providing it?


1.7. Founding Date

The founding date of the Legal Entity referred to in clause 1.1 “Legal Entity Name” shall be specified. If the Media Outlet designated in clause 1.3 “Media Outlet” has a different founding date, the history of former legal entities and their founding dates shall be listed.

Is the founding date of the Media Outlet (as in clause 1.3. question no. 7) different from that of the Legal Entity (as in clause 1.1. question no. 1)?


Provide a history of previous/former Legal Entities and their founding dates.

FP Canadian Newspapers LP acquired the Winnipeg Free Press and its sister publications, (outlined in the response to Question 7,)in 2001 from Thomson Newspapers. Prior to Thomson's ownership, the newspapers had been owned privately.