The Media Outlet has been independently certified according to the JTI Programme and CWA 17493:2019.
Certified by
Deloitte
Date of certification
16/02/2023
Contact details
477 Collins Street
3000 Melbourne
Australia
Media Outlet The Lithuanian National Radio and Television (LRT) Legal Entity Lithuanian National Radio and Television (LRT) Date of first publication 14/12/2022 Date of Latest Change 27/01/2023
13. Professionalism for Affiliations
13.1. Sponsored Content Policies
Professional journalism principles shall have clear and distinct editorial practices in distinguishing advertising and sponsored content, commercial or commissioned, from editorial content independently produced by the Media Outlet.
Do your Editorial Guidelines have specific policies for distinguishing commercial or sponsored content?
YesIf you want to publish additional information, please provide it here.
Advertising, political advertising and audiovisual commercial communications or any other production and dissemination of public information of a similar nature, whether in return for payment or free of charge, shall be prohibited in LRT programmes and on the LRT website, except where the advertising and audiovisual commercial communications or broadcast sponsorship announcements are disseminated by the LRT in accordance with the procedure and under the conditions laid down by the Council in the execution of its contractual obligations concerning the acquisition or granting of the rights to broadcast sports, cultural or other events of high interest to the public.
LRT programmes and/or individual programmes and the content published on the LRT website may not be sponsored in accordance with the procedure laid down by the Law on the Provision of Information to the Public, unless, in accordance with the procedure and under the conditions laid down by the Council, the LRT fulfills its contractual obligations concerning the acquisition or granting of the rights to broadcast sports, cultural or other events of high interest to the public.
LRT programmes and the LRT website may disseminate cultural, social and educational information for the general public with a view to promoting cultural, sports, social and/or educational activities or initiatives regarding such activities.
LRT programmes and the LRT website may, when publishing cultural, social and educational information or broadcasting cultural and sports events, include the names and logos of the sponsors of such information or events. The LRT may be remunerated for disseminating such information. The procedure of and conditions for the dissemination of cultural, social and educational information shall be laid down by the LRT Council and the implementation of these procedures shall be controlled by the Radio and Television Commission of Lithuania.
For more regulation on disseminating commercial and sponsored content see: - the LRT Law, Art. 6 and Art 7 ;
- the LRT Editorial Policy, Ch. X “ADVERTISING, SPONSORSHIP ANNOUNCEMENTS AND INFORMATION DISSEMINATED IN PARTNERSHIP”.
LRT programmes and/or individual programmes and the content published on the LRT website may not be sponsored in accordance with the procedure laid down by the Law on the Provision of Information to the Public, unless, in accordance with the procedure and under the conditions laid down by the Council, the LRT fulfills its contractual obligations concerning the acquisition or granting of the rights to broadcast sports, cultural or other events of high interest to the public.
LRT programmes and the LRT website may disseminate cultural, social and educational information for the general public with a view to promoting cultural, sports, social and/or educational activities or initiatives regarding such activities.
LRT programmes and the LRT website may, when publishing cultural, social and educational information or broadcasting cultural and sports events, include the names and logos of the sponsors of such information or events. The LRT may be remunerated for disseminating such information. The procedure of and conditions for the dissemination of cultural, social and educational information shall be laid down by the LRT Council and the implementation of these procedures shall be controlled by the Radio and Television Commission of Lithuania.
For more regulation on disseminating commercial and sponsored content see: - the LRT Law, Art. 6 and Art 7 ;
- the LRT Editorial Policy, Ch. X “ADVERTISING, SPONSORSHIP ANNOUNCEMENTS AND INFORMATION DISSEMINATED IN PARTNERSHIP”.
13.2. Sponsored Content Indicators
In Media Outlets, sponsored content shall be clearly identified with the words content 'sponsored by’, ‘paid by’ or other explicit and easy to understand terms. Particular care should be taken in distinguishing so called ‘native’ content (where the item is sponsored but is published or broadcast next to ordinary editorial content) from its surrounding material.
Do you publish any sponsored content?
YesDo your Editorial Guidelines require all sponsored content to be clearly labelled or otherwise made clear?
YesIf you want to publish additional information, please provide it here.
See the LRT Editorial Policy, Ch. X “ADVERTISING, SPONSORSHIP ANNOUNCEMENTS AND INFORMATION DISSEMINATED IN PARTNERSHIP”.
Do your Editorial Guidelines require sponsored content to be labelled and made clearly distinguishable from your own content?
YesIf you want to publish additional information, please provide it here.
See the LRT Editorial Policy, Ch. X "ADVERTISING, SPONSORSHIP ANNOUNCEMENTS AND INFORMATION DISSEMINATED IN PARTNERSHIP".
13.3. Separation of News and Opinion
Editorial Guidelines shall ensure that there is a clear distinction between news content and opinion and between news content and other content provided by an external non-journalistic body by requiring labelling or an equivalent mechanism.
Do your Editorial Guidelines require a clear distinction to be made between news content and opinion content?
YesIf you want to publish additional information, please provide it here.
The LRT Editorial Policy set clear requirements to distinguish facts and opinions, see the LRT Editorial Policy, Ch. II.3. "Objectivity".
Do your Editorial Guidelines require a clear distinction to be made between news content and commercial content?
YesIf you want to publish additional information, please provide it here.
LRT news programmes may not be supported/sponsored.
See LRT Editorial Policy, Ch. X "ADVERTISING, SPONSORSHIP ANNOUNCEMENTS AND INFORMATION DISSEMINATED IN PARTNERSHIP".
See LRT Editorial Policy, Ch. X "ADVERTISING, SPONSORSHIP ANNOUNCEMENTS AND INFORMATION DISSEMINATED IN PARTNERSHIP".
Do you in editorial practice or in Editorial Guidelines require a clear distinction to be made between news content and content supplied by an external non-journalistic body?
YesIf you want to publish additional information, please provide it here.
When using content from other producers and disseminators of public information, the journalist must clearly indicate the original source of the information. See the LRT Editorial Policy, Сh. III.1.4. "Ensuring the truth and accuracy of information. Exceptions to editorial responsibility".