Media Outlet The Lithuanian National Radio and Television (LRT) Legal Entity Lithuanian National Radio and Television (LRT) Date of first publication 05/05/2025 Date of Latest Change 21/05/2025
8. Disclosure of Revenue Sources and Data Collection
The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.
8.1. Sources of Revenue
The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.
What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.
Sources of revenue in 2024:
• Allocations from the state budget – 63 140 800 EUR.
• Income from the State Budget for depreciation and amortisation of assets accrued during the period – 8 031 800 EUR.
• Revenues from services rendered and financial activities – 2 283 100 EUR. From them:
- Broadcasting sponsored announcements and cultural, social and educational information – 1 694 900 EUR.
- Rental of premises and services – 332 300 EUR.
- Televoting services during programme broadcasting, National Eurovision Song Contest final concert tickets sales – 103 600 EUR.
- Other revenues – 57 700 EUR.
- Revenues from financial activities – 50 600 EUR.
- Sale of products, sub-licences – 34 000 EUR.
- Equipment rental – 10 000 EUR.
• Targeted contributions from state-funded bodies (incl. grants from foreign funds); donations, support – 66 500 EUR.
• The allocations from the EU structural funds for projects – 0,0 EUR.
• Allocations from the state budget – 63 140 800 EUR.
• Income from the State Budget for depreciation and amortisation of assets accrued during the period – 8 031 800 EUR.
• Revenues from services rendered and financial activities – 2 283 100 EUR. From them:
- Broadcasting sponsored announcements and cultural, social and educational information – 1 694 900 EUR.
- Rental of premises and services – 332 300 EUR.
- Televoting services during programme broadcasting, National Eurovision Song Contest final concert tickets sales – 103 600 EUR.
- Other revenues – 57 700 EUR.
- Revenues from financial activities – 50 600 EUR.
- Sale of products, sub-licences – 34 000 EUR.
- Equipment rental – 10 000 EUR.
• Targeted contributions from state-funded bodies (incl. grants from foreign funds); donations, support – 66 500 EUR.
• The allocations from the EU structural funds for projects – 0,0 EUR.
Is the Media Outlet required to make financial disclosures?
YesAre those disclosures visible to the public?
YesWhat is the URL for those disclosures?
https://apie.lrt.lt/skaidrumas/ataskaitos/finansines-ataskaitos
What is the revenue of the Media Outlet?
The LRT’s total revenue in 2024 was 73 522 200 EUR.
What is the ratio of the categories of revenue sources (as in question no. 46)?
The LRT's revenue sources in 2024:
• Allocations from the state budget (63 140 800 EUR) – 85.9 %.
• Income from the state budget for depreciation and amortisation of assets accrued during the period (8 031 800 EUR) – 10.9 %.
• Revenues from services rendered and financial activities (2 283 100 EUR) – 3.1 %.
• Targeted contributions from state-funded bodies (incl., grants from foreign funds); donations, support (66 500 EUR) and the allocations from the EU structural funds for projects (0,0 EUR) – 0.1%.
• Allocations from the state budget (63 140 800 EUR) – 85.9 %.
• Income from the state budget for depreciation and amortisation of assets accrued during the period (8 031 800 EUR) – 10.9 %.
• Revenues from services rendered and financial activities (2 283 100 EUR) – 3.1 %.
• Targeted contributions from state-funded bodies (incl., grants from foreign funds); donations, support (66 500 EUR) and the allocations from the EU structural funds for projects (0,0 EUR) – 0.1%.
What is the nature of the government sources of revenue? (For example, license fees, government budget, partnerships, grants, etc.?)
The budgetary allocations for the LRT are directly linked to the taxes collected by the state. Under the current LRT Law, the amount of allocations for the LRT from the state budget consists of 1 % of the personal income tax revenue and 1.3 % of the excise duty revenue actually received by the state budget and municipal budgets in the year before the last.
This funding model, where the budget is automatically calculated as a fixed share of the taxes collected by the State, is provided by the law and has been in place since 2015.
The Government sources of revenue also include income from the state budget for depreciation and amortisation of assets accrued during the period, targeted contributions from state-funded bodies (incl. grants from foreign funds) and EU-funded project allocations.
This funding model, where the budget is automatically calculated as a fixed share of the taxes collected by the State, is provided by the law and has been in place since 2015.
The Government sources of revenue also include income from the state budget for depreciation and amortisation of assets accrued during the period, targeted contributions from state-funded bodies (incl. grants from foreign funds) and EU-funded project allocations.
If you want to publish additional information, please provide it here.
See more at: https://apie.lrt.lt/skaidrumas/ataskaitos/finansines-ataskaitos
Is there any reason for safety and security that you have given incomplete data in this section?
No8.2. Data collection disclosure
Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.
Does your Media Outlet process any personal information from online visitors on its own or with third parties?
YesWhat information is processed?
LRT collects and processes the following personal information from online visitors while providing online services and functionalities:
- While providing LRT mobile application services: e-mail address; username; personal data specified in the person’s public profile in the social network, if the person uses the profile to log in; technical data (IP address, login technical information); quiz results.
- LRT.lt web portal uses cookies which collect and process: the IP address of the browsing device, browsing time and history, and other technical data such as browser type, screen resolution and video player's information. Cookies are also used by third parties.
- By providing an opportunity to comment and express opinion about publications/content on LRT.lt: the username of the person logged into the Facebook account; the image of that account; the content of the comment.
- By providing an opportunity to submit feedback, questions, suggestions on LRT opinion platform/rubric: the person’s name and surname; the telephone number; the text of the feedback question, suggestion, information; technical data.
- While offering the LRT newsletter subscription service: the person's e-mail address; newsletter order information; technical login information.
- While organising temporary projects, competitions, games on the LRT portal and LRT’s account on Facebook: the person’s name and surname or the username of the Facebook account; phone number; e-mail address; answers to the competitions and competition results; technical data.
- While providing an opportunity to acquire licensed audiovisual and audio records from the LRT archive in the archyvai.lrt.lt e-shop: the person’s name and surname; phone number; e-mail address; technical data of the user account (user ID, IP address, technical data related to login and activities of the account). Additional order data collected and processed by LRT at the time of placing an order, payment and signing of the contract is specified in LRT Privacy Policy.
While participating in the EBU-led A European Perspective (AEP) online news exchange project and sharing news acquired through the AEP Digital News Platform, personal data related to audience measurement statistics are collected through the AEP widgets, the AEP News Aggregator, and hosted on the AEP Digital News Platform (content displayed to end users, content shared by end users, cookie IDs, device and client information (e.g., OS type, browser type, social media platform), and contextual information (e.g., which article, on which hosting page, which app). In addition, the name of the journalist or content author and any personal data processed by journalists when creating news content are collected for the purpose of contributing to, storing, distributing, and publishing journalistic content within the framework of the AEP project. In accordance with the Data Protection Agreement with AISBL-EBU-UER, a non-profit association organised and existing under Belgian law, LRT, as the data controller, transfers data to AISBL-EBU-UER, which acts as the data processor.
More information about the personal data processed by LRT or third parties can be found in the Personal Data Usage Statements, published in the section "KITI DOKUMENTAI" ("OTHER DOCUMENTS") at: https://apie.lrt.lt/valdymas/svarbus-dokumentai/kiti-dokumentai/.
More information about the cookies used by LRT can be found under the link "Slapukų nustatymai" ("Cookie settings") at the bottom of the LRT.lt website.
For more information on how LRT collects and processes personal information, see the LRT Privacy Policy at: https://apie.lrt.lt/privatumo-politika/.
- While providing LRT mobile application services: e-mail address; username; personal data specified in the person’s public profile in the social network, if the person uses the profile to log in; technical data (IP address, login technical information); quiz results.
- LRT.lt web portal uses cookies which collect and process: the IP address of the browsing device, browsing time and history, and other technical data such as browser type, screen resolution and video player's information. Cookies are also used by third parties.
- By providing an opportunity to comment and express opinion about publications/content on LRT.lt: the username of the person logged into the Facebook account; the image of that account; the content of the comment.
- By providing an opportunity to submit feedback, questions, suggestions on LRT opinion platform/rubric: the person’s name and surname; the telephone number; the text of the feedback question, suggestion, information; technical data.
- While offering the LRT newsletter subscription service: the person's e-mail address; newsletter order information; technical login information.
- While organising temporary projects, competitions, games on the LRT portal and LRT’s account on Facebook: the person’s name and surname or the username of the Facebook account; phone number; e-mail address; answers to the competitions and competition results; technical data.
- While providing an opportunity to acquire licensed audiovisual and audio records from the LRT archive in the archyvai.lrt.lt e-shop: the person’s name and surname; phone number; e-mail address; technical data of the user account (user ID, IP address, technical data related to login and activities of the account). Additional order data collected and processed by LRT at the time of placing an order, payment and signing of the contract is specified in LRT Privacy Policy.
While participating in the EBU-led A European Perspective (AEP) online news exchange project and sharing news acquired through the AEP Digital News Platform, personal data related to audience measurement statistics are collected through the AEP widgets, the AEP News Aggregator, and hosted on the AEP Digital News Platform (content displayed to end users, content shared by end users, cookie IDs, device and client information (e.g., OS type, browser type, social media platform), and contextual information (e.g., which article, on which hosting page, which app). In addition, the name of the journalist or content author and any personal data processed by journalists when creating news content are collected for the purpose of contributing to, storing, distributing, and publishing journalistic content within the framework of the AEP project. In accordance with the Data Protection Agreement with AISBL-EBU-UER, a non-profit association organised and existing under Belgian law, LRT, as the data controller, transfers data to AISBL-EBU-UER, which acts as the data processor.
More information about the personal data processed by LRT or third parties can be found in the Personal Data Usage Statements, published in the section "KITI DOKUMENTAI" ("OTHER DOCUMENTS") at: https://apie.lrt.lt/valdymas/svarbus-dokumentai/kiti-dokumentai/.
More information about the cookies used by LRT can be found under the link "Slapukų nustatymai" ("Cookie settings") at the bottom of the LRT.lt website.
For more information on how LRT collects and processes personal information, see the LRT Privacy Policy at: https://apie.lrt.lt/privatumo-politika/.
What is the purpose for gathering that information?
The purposes of gathering and processing information through LRT cookies:
- to help identify online users' interests;
- to measure audience size;
- to record browsing habits and maintain and improve the functionality of the website;
- to offer a more personalised user experience and better meet website visitors’ needs.
The LRT also processes personal information for these purposes:
- to record and respond to inquiries, complaints, and comments received on the LRT website and via LRT's opinion submission platforms (contact forms);
- to ensure that opinions and comments on the LRT website do not infringe the rights of other persons;
- to ensure the smooth operation of LRT's mobile applications and newsletter subscription services;
- to ensure the security of users’ personal accounts for LRT service users;
- to fulfil LRT’s obligations related to the processing of orders and the delivery of services for the online shop (archyvai.lrt.lt ), and the organisation of online competitions and tests;
- to ensure other online functionalities.
More information about the purpose of gathering and processing personal data can be found under the link "Slapukų nustatymai" ("Cookie settings") on the LRT.lt website and in the LRT Privacy Policy at: https://apie.lrt.lt/privatumo-politika/.
- to help identify online users' interests;
- to measure audience size;
- to record browsing habits and maintain and improve the functionality of the website;
- to offer a more personalised user experience and better meet website visitors’ needs.
The LRT also processes personal information for these purposes:
- to record and respond to inquiries, complaints, and comments received on the LRT website and via LRT's opinion submission platforms (contact forms);
- to ensure that opinions and comments on the LRT website do not infringe the rights of other persons;
- to ensure the smooth operation of LRT's mobile applications and newsletter subscription services;
- to ensure the security of users’ personal accounts for LRT service users;
- to fulfil LRT’s obligations related to the processing of orders and the delivery of services for the online shop (archyvai.lrt.lt ), and the organisation of online competitions and tests;
- to ensure other online functionalities.
More information about the purpose of gathering and processing personal data can be found under the link "Slapukų nustatymai" ("Cookie settings") on the LRT.lt website and in the LRT Privacy Policy at: https://apie.lrt.lt/privatumo-politika/.
By what methods is the information processed?
Through cookies and other forms of electronic data processing.