JTI

The Media Outlet has been independently certified according to the JTI Programme and CWA 17493:2019.

Imperium Certific (ІМПЕРІУМ СЕРТИФІК) – Ukraine/Україна

Certified by

Imperium Certific (ІМПЕРІУМ СЕРТИФІК) – Ukraine/Україна

Date of certification

17/12/2025

Contact details

Київ, Лариси Руденко 6А, офіс 721
Kyiv
Ukraine

Media Outlet LIMITED LIABILITY COMPANY "Slobidskyi Krai" Date of first publication 19/08/2025 Date of Latest Change 16/12/2025

8. Disclosure of Revenue Sources and Data Collection

The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.

8.1. Sources of Revenue

The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.

What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.

Based on the financial report for 2022:
Grants and donations
Advertising on the website, social media, and in the newspaper
Retail sales of newspapers /Newspaper subscriptions.

Based on the financial report for 2023:
Grants and donations
Advertising on the website, social media, and in the newspaper
Retail sales of newspapers
Newspaper subscriptions

Based on the financial report for 2024:
Grants and donations
Advertising on the website, social media, and in the newspaper
Newspaper subscriptions
Retail sales of newspapers

Based on the financial plan for 2025:
Advertising on the website, social media, and in the newspaper
Grants and donations
Production of special newspaper editions
Newspaper subscriptions
Retail sales of newspapers

Is the Media Outlet required to make financial disclosures?

No

What is the revenue of the Media Outlet?

The total revenue of the media outlet for 2024 amounted to 10 023 236,83 UAH, according to official financial statements.

What is the ratio of the categories of revenue sources (as in question no. 46)?

Based on the financial report for 2022:
Grants and donations- 56%
Advertising on the website, social media, and in the newspaper- 32%
Retail sales of newspapers /Newspaper subscriptions- 6%/6%.

Based on the financial report for 2023:
Grants and donations- 59%
Advertising on the website, social media, and in the newspaper- 25%
Retail sales of newspapers - 11%
Newspaper subscriptions- 5%

Based on the financial report for 2024:
Grants and donations- 67%
Advertising on the website, social media, and in the newspaper- 28%
Newspaper subscriptions- 3%
Retail sales of newspapers- 2%

Based on the financial plan for 2025:
Advertising on the website, social media, and in the newspaper - 49%
Grants and donations - 32%
Production of special newspaper editions - 14%
Newspaper subscriptions - 3%
Retail sales of newspapers - 2%

Is there any reason for safety and security that you have given incomplete data in this section?

No

8.2. Data collection disclosure

Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.

Does your Media Outlet process any personal information from online visitors on its own or with third parties?

Yes

What information is processed?

The media outlet collects users' emails, contact phone numbers, and first and last names.

What is the purpose for gathering that information?

The media outlet launched a reader community, so it needs to collect data to build it. Personal data is also entered when filling out the "Submit a news story" form and in the "Subscription" section on E-newspaper on the website.

By what methods is the information processed?

The data is stored on servers and in secure access systems. The editorial office publishes the rules for processing personal data in public access on the website. https://docs.google.com/document/d/1JxfIEYqsm9WGg5Czrvtg2qPhblk9_mSf/edit?usp=sharing&ouid=113039478100259566187&rtpof=true&sd=true
https://docs.google.com/document/d/1-rrmNoFFnTc3Sl96q51_mHkAdFVeL3cW/edit?usp=sharing&ouid=113039478100259566187&rtpof=true&sd=true
https://docs.google.com/document/d/1MUL29WfRjzMN9mLmqclWjEeNtjQq0Yw-/edit?usp=sharing&ouid=113039478100259566187&rtpof=true&sd=true