Media Outlet Storyteller Date of first publication 08/08/2025 Date of Latest Change 08/08/2025

5. Requirements on Owners’ Identity

The identity of owners shall be disclosed: including direct owners, indirect or beneficial owners, shareholders, indirect or beneficial shareholders. Information on any type of influence and/or conflict of interest should be provided and monitored internally. The information shall be updated on an annual basis and easy to access, preferably online. If the Outlet has no website, the information should be published or communicated clearly in all its publications or transmissions.

5.1. Names of Owners and Board Members

The names of direct, indirect, controlling or beneficial owners shall be disclosed. If any of these is also the beneficial owner of another company, the name and main activities of that company shall be clearly stated. The business sectors in which these other companies are operating shall also be indicated. The names of the members of supervisory structures, like the board, shall also be disclosed. If any of these persons is an active member of a political party or movement, holder of an elected office, or a candidate to a political election, the name of that party or movement shall be clearly stated.

What are the names of all direct, indirect or beneficial owners?

Creativa Media – non-profit, member-based citizens’ association registered in Serbia. The association has no private or beneficial owners in the commercial sense. Governance and ownership rights are collectively exercised by its Governing Board (Upravni odbor), which consists of:
Vladimira Dorčova Valtnerova – President of the Governing Board
Josip Valtner – Member of the Governing Board
Bojana Milanović – Member of the Governing Board

Are the names of the owners in the previous question available online?

Yes

What is the URL that contains the names of the owners, or, if not available online, please indicate where that information can be obtained?

https://crem.rs/o-nama/
https://www.storyteller.rs/impressum/

What are the names of the members of supervisory boards?

The supervisory function in the Media Outlet is performed by the Governing Board (Upravni odbor), which is also the Assembly (Skupština) of the Association Creativa Media, the legal entity owning Storyteller. Members are:

Vladimira Dorčova Valtnerova, president
Josip Valtner, memeber
Bojana Milanović, member

Are the names of the members of the supervisory board members in the previous question available online?

Yes

What is the URL of the page that contains the names of the people in the previous question?

https://www.storyteller.rs/impressum/

Are the listed owners also founders or owners of other companies?

Are any of the owners active members of a political party or movement or candidates in a political election or current office holders?

5.2. Contact Details of Direct and Indirect Owners

The contact details of direct and indirect owners shall be disclosed, preferably online, along with the contact details of the members of the board of directors.

What is the contact information for all direct and indirect owners?

info@storyteller.rs

Is the contact information in the previous question available online?

Yes

What is the URL with the contact information from the previous question?

https://www.storyteller.rs/impressum/

What is the contact information for the members of the board of directors?

info@storyteller.rs

Is the contact information in the previous question available online?

Yes

What is the URL with the contact information from the previous question?

https://www.storyteller.rs/impressum/

5.3. Names of Shareholders

The names of direct and beneficial majority or controlling shareholders shall be disclosed. If the shareholder is a company, the name and main activities of that company shall be clearly stated. The business sector in which this company is operating shall also be indicated.

What are the names of the direct, majority or controlling shareholders? (If shareholders are companies, list the main activity and business sector of that company along with the name.)

The Media Outlet Storyteller does not have shareholders.
It is owned and operated by the non-governmental, non-profit association Creativa Media (registration no. 28375123, Serbia).
The founders, who are also the majority controlling members of the Association, are:

Vladimira Dorčova Valtnerova
Josip Valtner
Bojana Milanović

5.4. Percentage of Shareholdings

The percentage of the controlling shareholdings should be disclosed, regardless of the percentage.

List the shareholders and the percentage of the holdings.

The Media Outlet Storyteller does not have shareholders.
It is owned and operated by the non-governmental, non-profit association Creativa Media (registration no. 28375123, Serbia).
The founders — Vladimira Dorčova Valtnerova, Josip Valtner, and Bojana Milanović — are equal members of the Association’s Assembly and Board, each holding one-third (33.3%) of the decision-making rights as per the Association’s statute.

5.5. Exception for Member-owned Media Outlets

The names and contact information for all owners is not required to be disclosed, but it is required for the leadership, e. g. the Board of Directors according to clauses 5.1 and 5.2.

Is the Media Outlet member-owned?

Yes

List the names and contact information for the Board of Directors or whatever form of leadership the Media Outlet has.

Creativa Media, the legal entity behind the media outlet Storyteller, does not have a traditional corporate Board of Directors. Instead, it operates as a civil society organization (association) governed by a Governing Board and a General Assembly, in accordance with the Law on Associations in the Republic of Serbia.

Vladimira Dorčova Valtnerova – President of the Governing Board, Email: vladimira.dorcova.valtner@storyteller.rs

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