8. Disclosure of Revenue Sources and Data Collection
The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.
8.1. Sources of Revenue
The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.
What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.
2. Donations and support from individual contributors
3. Subsidies from public calls and competitions (local, provincial or state government, minority councils)
4. Service-based revenue
5. Native advertising and content production partnerships (occasional)
Is the Media Outlet required to make financial disclosures?
YesAre those disclosures visible to the public?
N/AWhat is the revenue of the Media Outlet?
Of this:
Over 3,000,000 RSD (~26,000 EUR) came from the founder’s service-based income (training, consulting, media work), with at least 60% reinvested in supporting Storyteller.
More than 7,000,000 RSD (~60,000 EUR) came from international media grants and project funding, used directly for editorial production and development.
What is the ratio of the categories of revenue sources (as in question no. 46)?
Donations and support from individual contributors: approx. 0,3%
Subsidies from public calls and competitions: approx. 4%
Service-based revenue (training, mentoring, consulting): approx. 28%
Native advertising and content partnerships: approx. 4,7%
Is there any reason for safety and security that you have given incomplete data in this section?
No8.2. Data collection disclosure
Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.