Media Outlet The Wire Legal Entity Foundation for Independent Journalism Date of first publication 15/11/2021 Date of Latest Change 15/11/2021

8. Disclosure of Revenue Sources and Data Collection

The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.

8.1. Sources of Revenue

The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.

What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.

Reader donations, grants, advertising, content commissions, sponsorships, events, syndication

Is the Media Outlet required to make financial disclosures?

Yes

Are those disclosures visible to the public?

Yes

What is the URL for those disclosures?

http://www.mca.gov.in/mcafoportal/viewPublicDocumentsFilter.do

What is the revenue of the Media Outlet?

Revenue for the current financial is projected to be INR 65 million

What is the ratio of the categories of revenue sources (as in question no. 46)?

60% Reader Donations
20% Grant
15% Advertising Income
5% Other Sources

Is there any reason for safety and security that you have given incomplete data in this section?

No

8.2. Data collection disclosure

Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.

Does your Media Outlet process any personal information from online visitors on its own or with third parties?

Yes

What information is processed?

Site visit details, no of sessions per visit, pageviews, time on site

What is the purpose for gathering that information?

To understand reader numbers over a period of time (Real-time, daily etc)
The programmtaic ad network uses data to deliver relevant ads, set frequency caps and so on

By what methods is the information processed?

Through the Google Analytics javascript in the browser and through javascripts deployed by the advertising networks