Media Outlet SULAWESION DOT COM Date of first publication 21/05/2025 Date of Latest Change 23/05/2025

8. Disclosure of Revenue Sources and Data Collection

The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.

8.1. Sources of Revenue

The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.

What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.

Sulawesion.com’s revenue composition is primarily from partnerships with local governments (90%), followed by Google Ads (10%).

Is the Media Outlet required to make financial disclosures?

No

What is the revenue of the Media Outlet?

What is the ratio of the categories of revenue sources (as in question no. 46)?

Sulawesion.com’s revenue primarily falls under two categories: institutional partnerships and programmatic advertising. Around 90% of its income comes from collaborations with local governments, reflecting its role in disseminating public information. The remaining 10% is generated through Google Ads, a form of programmatic digital advertising.

Is there any reason for safety and security that you have given incomplete data in this section?

Yes

What is the reason?

Certain data such as personal identities, financial reports, and revenue figures are not disclosed to protect the safety and privacy of individuals involved, and to prevent potential misuse of sensitive business information.

8.2. Data collection disclosure

Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.

Does your Media Outlet process any personal information from online visitors on its own or with third parties?

Yes

What information is processed?

The audience demographics include gender distribution, age/ age groups, and geographic location

What is the purpose for gathering that information?

Gathering the information and understanding these factors helps tailor content to reader preferences and optimize engagement across different regions.

By what methods is the information processed?

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